As an entertainment executive, Parrot Analytics' demand data can help you make more informed content, acquisition, distribution, or programming decisions. "DC's Legends Of Tomorrow" in France during January 2024 provides an excellent example of how demand data can benefit you.
Firstly, content valuation uses demand data to determine how much a series is worth, including the value of a content library to a platform over time. In the case of "DC's Legends Of Tomorrow," the show's demand was 4.6 times the audience demand of the average show in France, which is considered good. This data can enable you to determine the dollar value contribution of the show to any platform. Additionally, knowing that the show has higher demand than 96.7% of all drama titles in France, the show can be considered a valuable asset.
Secondly, demand data enables an understanding of genre preferences and audience tastes. This information can help with decisions concerning supply and demand. For example, attending to the fact that the show's fans also like "Game Of Thrones," "Arrow," and "The Walking Dead," helps in understanding the interests and raisons d'être of the show's audience. It can also inform the production of other content to suit that audience and the acquisition of additional programming.
Thirdly, demand data informs your marketing strategy by providing information on how effective your campaign is and how it measures up against other shows. Not only does it show how much momentum a show is gaining, but it also tells how well the marketing campaign is doing. Furthermore, understanding the advancements and setbacks of your show in each market can assist with optimizing the release strategy and pricing.
Fourthly, demand data can help with subscriber acquisition, retention and engagement by answering important questions about a show's ability to maintain its demand over time and transcend the local market. Parrot Analytics' proprietary metric, the Parrot Pulse, can help in understanding a show's global performance across six dimensions, including travelability, momentum, longevity, franchisability, and reach. Knowing that the demand for "DC's Legends Of Tomorrow" in France was 33% of the demand in the US can help you make informed decisions about the show's scalability and potential to travel beyond its local market. Finally, knowing that the top 10 global markets where "DC's Legends Of Tomorrow" is most in-demand outperform the demand of the average TV show in each of those markets can enable you to determine the franchise potential of the show.
In conclusion, demand data is a powerful tool that can assist you in making more informed content, acquisition, distribution, or programming decisions. Using the example of "DC's Legends Of Tomorrow" in France, you can see how demand data provides valuable insights that can inform your strategic decision-making.
