As a TV executive, understanding audience demand is crucial for making informed content, acquisition, distribution, and programming decisions. "Dr. Phil" is a television show that provides insights on how demand data can be used to provide useful insights that can guide strategic decisions.
The show has an elevated level of audience demand compared to the average show in France over the past thirty days. Demand for "Dr. Phil" has been increasing recently, which is positive news for any TV executive considering this show.
Content valuation is a crucial element for any executive to determine how much to spend on a particular piece of content. Demand data is instrumental in providing the necessary information to form an economic valuation of a title. Parrot Analytics content valuation system uses demand data to identify the dollar value contribution of any title, to any platform, in any region. TV executives can use this data to make informed financial decisions.
Audience demand also provides global insights on a title's perceived value. For example, examining the top ten global markets where "Dr. Phil" is most in demand, we find that it outperforms the average TV show's demand in each of the listed territories. This data provides an excellent benchmark for any TV executive considering acquiring, producing, or distributing a title.
Audience demand can also inform decisions about release strategy and pricing. The demand data for "Dr. Phil" shows a spike in mid-December, indicating that a release during the festive season could be beneficial. Furthermore, the declining audience demand for "Dr. Phil" in December shows that the production team should reconsider the timing of future releases.
Using demand data, TV executives can assess whether a particular title can drive subscriptions and mitigate churn. Audience demand for "Dr. Phil" has increased over the last thirty days, suggesting that it may have a positive impact on subscriber acquisition and retention.
Finally, understanding audience demand can reveal insights into fans' preferences. TV executives can use this data to identify which elements of existing content fans like the most, optimize upcoming productions for success, and even identify new genres or formats to pursue.
In conclusion, using audience demand data, Parrot Analytics content valuation system provides robust insights that can help TV executives make informed decisions. "Dr. Phil" is an excellent example of how demand data can be useful in making content, acquisition, distribution, or programming decisions. TV executives can use this data to identify a title's value, its ability to drive subscriptions, and even to understand fans' tastes and preferences.
