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Maximizing Success in the Entertainment Industry: How Demand Data Can Inform Your Content Decisions

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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - December 2023

Are you an entertainment executive looking to make informed decisions when it comes to content acquisition or distribution? Look no further than demand data, as demonstrated by "Dr. Pimple Popper," a popular reality show that has been viewed by millions of people worldwide.

Using Parrot Analytics' demand data, entertainment executives can gain insights into the valuation and performance of a show. For example, "Dr. Pimple Popper" has 2.0 times the audience demand of the average show in France and has higher demand than 96.6% of all reality titles in the country. This information allows for content valuation and can guide decisions around how much to spend on content acquisition.

Additionally, executives can use demand data to assess a show's travelability and identify which markets have high demand for the show. In the case of "Dr. Pimple Popper," the show performs well across global markets, particularly in the United States, Denmark, Germany, Canada, and the Netherlands.

Demand data can also help inform programming decisions, as executives can use insights into audience preferences and a show's fan base to plan their programming schedule. For example, other shows that fans of "Dr. Pimple Popper" also enjoy include "Mountain Men," "Private Practice," and "Name That Tune," among others. Additionally, executives can use demand data to optimize their marketing campaigns ahead of a premiere and to ensure that their content is being seen by the right audience on their platform.

Overall, demand data represents a powerful tool for entertainment executives looking to make better-informed decisions around content acquisition, distribution, and programming. By leveraging insights into a show's performance, content value, and audience preferences, executives can boost their chances of success in the highly competitive entertainment industry.

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