As a TV executive, you can leverage demand data to make well-informed decisions on content valuation, distribution, programming, and acquisition. The analysis of "Glee" for December 2023 in France provides a great example of how you can leverage demand data to make decisions. Let's see how.
Content valuation uses demand data to answer the question of how much a TV series is worth, and the value of a content library to a platform over time. "Glee" has 3.7 times the audience demand of the average show in France, and its audience demand has been increasing recently. This information can help you quantify the platform-specific marginal revenue contribution, assess how well the title drives engagement across the rest of the catalog, and calculate the ROI you can expect from "Glee."
Demand enables valuing IP globally, and you can use demand data to determine what content has the most appeal on a global scale. In the case of "Glee," its fanbase stretches far beyond the United States, where it has outstanding audience demand of 7.1x. The Netherlands, Russia, the UK, Sweden, Australia, France, Brazil, and Ukraine all have good audience demand for "Glee," revealing the show's broad global appeal.
The information about "Glee" in France about January 2023 reveals that the show is part of the cultural zeitgeist, as evidenced by its high reach and momentum scores. Understanding these scores, among other things, can inform programming decisions around release strategy and pricing for the show.
By comparing the show's performance over a rolling year with its performance over the last 30 days, you can glean helpful insights into the health of its fanbase and engagement. "Glee" peaked at 5.1 times the average in France in the last 30 days, indicating an increase in recent popularity. This information can help you understand how the show is performing in the market and decide whether to acquire it or not.
Demand data also helps with decisions concerning supply and demand, informing you of what types of content have the most opportunity for acquisition or production. You can examine the shows that fans of "Glee" also like, such as "Bob's Burgers," "Ted Lasso," and "American Dad!" to identify other demand drivers.
Additionally, cannibalization is a potential concern when a title is available on multiple services. Understanding demand data can help you assess the level of audience overlap and determine how you can minimize the risks associated with this phenomenon.
In conclusion, demand data can provide TV executives with valuable insights into content strategy, including content valuation, global appeal, market performance, supply and demand, retention, and acquisition strategy. The analysis of "Glee" in December 2023 reveals that the show has been experiencing good audience demand, particularly in the United States and France, and that it is a promising acquisition prospect. To make informed decisions, you can leverage Parrot Analytics' content valuation system, which is an economic valuation system powered by global content demand and supply.
