Demand data can provide entertainment executives with valuable insights and help them make informed decisions about content acquisition, distribution, and programming. Let's take the example of "Good Trouble" in France and explore how demand data can be leveraged to make strategic decisions.
Content Valuation: One way to value the content of "Good Trouble" is to use demand data. Based on the information provided, we can estimate the monetary value of this show's contribution to a platform in France. For example, the content valuation system can calculate the ROI of this show by considering its specific marginal revenue contribution and how it drives engagement across the rest of the catalog. Furthermore, this show's growing demand in recent months suggests that its value is on the rise, and it can be a strategic asset for a streaming platform.
Acquisition Decisions: SVOD platforms, TV series financing companies, and content distributors can use demand data to determine which titles to acquire. With 6.2 times the audience demand of the average show in France over the last 30 days, "Good Trouble" is in high demand. By analyzing its demand trend, executives can make an informed decision about whether to invest in this show and secure its distribution rights for their platform. Additionally, knowing that fans of "Good Trouble" also like "Grey's Anatomy," "Billions," and "Bob's Burgers," executives can acquire these shows as part of their content strategy to maximize viewer engagement.
Programming Decisions: By examining the top 10 global markets where "Good Trouble" is most in-demand, linear networks and pay TV networks can gauge their interest level in the show. The data shows that the United States is the top market for "Good Trouble," which can guide cable networks and other broadcasters to broadcast the show during timeslots that cater to the American audience. Furthermore, with good demand in France, Canada, Netherlands, Slovenia, Switzerland, Brazil, Australia, and Bulgaria, these networks can plan their programming schedule, ensuring the content they air corresponds to the taste clusters of their local audience.
Distribution Decisions: Demand data also plays a crucial role in deciding where to distribute the content. Knowing that "Good Trouble" has good travelability, executives can explore potential new markets in which to expand the show. For instance, although this show has 66% of the demand in France in comparison to the United States markets, executives can tap into these nascent markets through partnerships with local TV networks and streaming platforms.
In conclusion, demand data provides useful insights to help entertainment executives make strategic decisions about content valuation, acquisition, programming, and distribution. By analyzing the demand data of a show like "Good Trouble" in France, executives can determine the show's value, make informed acquisitions decisions, determine its suitability for programming, and choose where to distribute it to maximize its reach and popularity.
