As an entertainment executive, you have a lot of decisions to make regarding content acquisition, distribution, and programming. Fortunately, you can make more informed decisions using demand data provided by Parrot Analytics. For instance, let's look at "Happy Tree Friends" in December 2023 in France and how the analysis of demand data for this show can help you.
One way that you can use demand data is to determine content valuation. By leveraging demand data, you can determine the value of a series based on its popularity in a specific market, like France. The demand for "Happy Tree Friends" in France was 3.0 times more than the average demand for a TV show in the country during the last 30 days. This means its popularity is good, with only 8.6% of all TV shows having this level of demand.
Another way that you can use demand data is for acquisition decisions. Since demand for "Happy Tree Friends" has been increasing, it can be a strong asset to acquire, especially if your platform targets a youthful audience.
Demand data can also help you make more informed distribution and programming decisions. By examining the top 10 global markets where "Happy Tree Friends" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show in each of these markets. Therefore, we can conclude that by licensing "Happy Tree Friends" in multiple regions, it will be more likely to be a popular show because of its wide appeal around the world.
Moreover, demand data is useful when gauging the longevity of a TV series. In the case of "Happy Tree Friends," we have seen that its longevity is outstanding. Its momentum over the last 30 days also suggests that the show's pace of growth is excellent. This information is essential when evaluating the potential of a show to become a successful franchise or when deciding what catalog content to acquire to increase engagement and retain customers.
Finally, you can use demand data for programming decisions too. Examining the demand trend for the show's specific genre like "Happy Tree Friends" is also crucial. In December 2023 in France, the show ranked at the 95.5th percentile in the comedy genre, which shows that it has a high demand in that genre.
Therefore, entertainment executives can use the following insights when working with Parrot Analytics' demand data: content valuation, acquisition decisions, distribution decisions, programming decisions, and franchise and catalog content strategy. Demand data provides a wealth of information that can be leveraged to make more informed decisions when working in the global entertainment industry.
