As an entertainment executive, it is essential to make informed decisions that can increase the platform's profitability and capture more significant market share. Examining the popularity of a TV series is a fundamental approach to assess the demand of the content. In the case of "Hart Of Dixie," we notice that the series performed well in France with 2.9 times more audience demand for the average show in the past 30 days. This information is important for an executive who is expected to make content or acquisition decisions.
By considering viewership data, the platform can determine how much a series is worth. The Parrot Analytics content valuation system is built using demand data and can calculate the dollar value contribution of any title in any region. The value of a particular title is related to the platform's marginal revenue and its ability to drive engagement across the content catalog. A large amount of viewer attention suggests a high value of a particular series. Therefore, executives can leverage content valuation to optimize their content investment.
Demand data can also assist executives in choosing the right platform for content distribution. For example, "Hart Of Dixie" had an audience demand of 51% of the demand in the United States, its country of origin, in France. This means that the series is more popular in the United States but still has a high ranking in France. This data indicates that it would be wise to stream the series in both the United States and France, as French viewers also have a strong interest in the series. Thus, content distribution decisions can be informed by the demand data for any given show.
Another essential opportunity with such data is assessing the longevity of a series and whether it is worth producing further seasons. "Hart Of Dixie" has maintained good demand over time globally, demonstrating that it has longevity for both countries of origin and foreign markets. This information can be used by the platform to determine whether the series has potential for additional production.
Lastly, by reviewing data on the top ten global markets where "Hart Of Dixie" is in demand, the platform can identify opportunities for expansion and future development. For instance, the show's best-performing market is Spain, with a noteworthy audience demand of 5.6x. This information could highlight the potential to commence a Spanish language dub or a spin-off that is set in Spain, capitalizing on the series' high popularity in the region. Meanwhile, the show has a lower level of demand in markets such as Australia and Germany, indicating potential areas for growth. Therefore, network executives could make data-backed decisions concerning which markets to prioritize for content distribution and marketing.
In conclusion, incorporating demand data helps entertainment executives to make informed decisions concerning content acquisition, distribution, and production. Analyzing data from shows such as "Hart Of Dixie" can provide insights into a show's performance, audience engagement, and possible development opportunities, enabling strategic decision-making towards more profitable content.
