As an entertainment executive, demand data is an essential tool to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system powered by global content demand is an economic valuation that unearths the dollar value contribution of any title, to any platform, in any region.
For example, considering the analysis of "Les Emmerdeurs" for the month of January 2024 in France, its demand data reveals valuable insights that can help entertainment executives make informed content decisions.
Firstly, it is important to note that "Les Emmerdeurs" has 4.9 times the audience demand of the average show in France over the last 30 days, which is good, and only 8.6% of all TV shows have this level of demand. Although demand for the show has decreased recently, with 5.0 times the average over the last 90 days. This information indicates that "Les Emmerdeurs" has been able to attract a more significant audience in France throughout January, making it an attractive proposition for the French market.
The show's genre is comedy, and it ranks at the 97.0th percentile in the category, indicating higher demand than 97.0% of all comedy titles in France. This particular insight can help executives understand that "Les Emmerdeurs" is in high demand in comparison to other comedy shows in France.
Furthermore, understanding the audience's preference for other similar shows can help executives make informed acquisition and programming decisions. In this case, fans of "Les Emmerdeurs" also have an affinity for shows like "The Good Place," "Invasion," "The Great North," "The White Lotus," and others.
Additionally, audience demand for the show increased by 14.2% throughout January in France, peaked in mid-January, and moved up by 147 spots in its rank during that period. Such demand spikes can inform executives on the kind of sudden surges a show may have during its run-time.
Looking beyond the French market, the Parrot Pulse for "Les Emmerdeurs" reveals that its worldwide audience demand across all platforms is okay, while its travelability, longevity, momentum, franchisability, and reach are poor. Although the show has outperformed the demand of the average TV show in the top ten global markets, which is a positive sign, further analysis reveals that the show's peak demand has recently decreased in popularity.
In conclusion, demand data can unlock valuable insights for entertainment executives. By utilizing demand data, they can answer critical questions about content valuation, regional audience demand, competitive benchmarking, effective release strategy, and future content investments, among others. The analysis of "Les Emmerdeurs" for the month of January 2024 in France indicates the importance of using demand data to make informed content decisions.
