For entertainment executives, demand data can be instrumental in making more informed content, acquisition, distribution, and programming decisions. An excellent example of how Parrot Analytics' demand data can help decision-makers is through examining "Lupin's" success in France in October 2023.
By analyzing the audience demand data for "Lupin" in France, executives can determine the show's increasing popularity and success. Over the last 30 days, "Lupin" has an audience demand of 23.2 times the average television show, which is exceptional. Additionally, demand for "Lupin" has been increasing in recent times. By using demand data, executives can evaluate the worth of content, quantify the ROI a specific title will bring for any given platform, and measure how a title drives engagement across the rest of the catalog.
Furthermore, the show's ranking in France also highlights its success. During October, "Lupin" rose 47 spots to rank at #2 in France, placing it at the 100.0th percentile in the crime genre. It also had an outstanding audience demand of 15.0x in France, making it the number one market for the show globally. Parrot Analytics' demand data can enable executives to quantify the platform-specific marginal revenue contribution and a title's ability to drive subscriptions and mitigate churn.
Executives can use audience demand data to assess how fans enjoy their current content, what show elements resonate best with fans, and which shows would make good potential acquisitions. Through demand data, executives can identify the most in-demand genres in local markets and make strategic decisions based on the data.
Overall, Parrot Analytics' demand data for "Lupin" in France provides a wealth of insights that TV executives can use to create informed content, acquisition, distribution, and programming decisions. The data highlights the show's increasing popularity in France and globally and can help executives make strategic decisions with confidence.
