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Unleashing the Power of Demand Data: How Entertainment Executives Can Make Informed Content Decisions

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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - February 2024

As an entertainment executive, you can use the demand data for "Machikado Mazoku" in France for February 2024 to help you make more informed decisions related to content acquisition, programming, and distribution.

Firstly, you can use demand data to value content, and determine how much to spend on content. Parrot Analytics’ content valuation system is based on demand data, which can reveal the dollar value contribution of any title to any platform in any region. You can use demand data to answer questions such as: How much is the show worth, and what is its baseline value?

Secondly, you can use demand data to help you make content acquisition decisions. By examining the top 10 global markets where "Machikado Mazoku" is most in-demand, you can identify opportunities to acquire or produce similar content based on genre and demand in a particular market. You can also use demand data to determine the value of a content library to a platform over time and assess the ROI a specific title will bring for any given platform.

Thirdly, you can use demand data to inform your programming decisions. The demand for "Machikado Mazoku" in France decreased during February 2024. You can use this information to understand the show's current performance and plan programming accordingly. You can also use demand data for competitive benchmarking to compare the show's performance against others available on the market, and to map local whitespaces based on the most popular genres in a local market.

Finally, demand data can help you decide how to market and distribute content. By understanding the show's audience and affinity analysis you can determine which titles should be acquired to grow your audience and which titles will help you to acquire and retain subscribers. You can also use the data to optimize your marketing campaign before the premiere and develop an optimal release strategy and pricing by understanding how viewers react to the content.

Overall, by using demand data, you can make informed decisions that help you to acquire, distribute and program content that meets the taste clusters of the audience and is most likely to perform well in the market.

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