As an entertainment executive, you are constantly making critical decisions on content, programming, acquisition, and distribution to keep your audience entertained and engaged in an increasingly competitive space. Demand data can provide you with valuable insights that can help you make more informed decisions on what shows to acquire, produce or distribute.
The example of "Mars" in France during October 2023 illustrates how demand data can be used to make strategic content decisions. One of the critical areas where demand data is particularly useful is in content valuation analysis. This process involves answering essential questions, such as "how much is my show worth?" Parrot Analytics' content valuation system uses demand data to identify the value of a TV series to any platform or region, helping executives better understand a show's contribution to the platform's revenue.
The high demand for "Mars" in France, achieving 9.8 times the audience demand of the average French show, is outstanding. This show is in the 99.4th percentile in the drama genre, meaning it has higher demand than 99.4% of all drama titles in France. Its performance also indicates that it is rising in popularity, with demand increasing by 4.3% in October, and demand peaking at 10.4 times the average in the last 30 days, showing its recent growth.
Demand data can also inform programming decisions, such as determining which titles to buy that will attract new subscribers or retain existing ones. In the case of "Mars," we can observe that audience demand increased during October in France, indicating that it is still a relevant show, and it has a good chance of keeping the audience's attention.
Additionally, demand data can support distribution decisions, such as selecting the appropriate platforms to distribute content that will maximize its value. For example, "Mars" has a good travelability score globally, indicating that it has high international demand in many other countries, including Lithuania, Germany, Czechia, New Zealand, Belgium, Portugal, and the United Kingdom.
Demand data can also inform competitive benchmarking, as demonstrated by "Mars"'s being compared to other successful shows such as "South Park," "The Mandalorian," "Loki," among others. An executive can use "Mars"'s demand data to assess its franchise potential, reach, longevity, and momentum.
In summary, demand data provides a wealth of critical insights into a show's value, audience behavior, and consumption patterns. With the right data tools and methodology, these insights can help entertainment executives make a more informed, data-driven content acquisition, production, and distribution decisions.
