Are you an entertainment executive wondering how demand data can be utilized for content decisions? Let's take a look at the case of "Marvel's Luke Cage" in France in February 2024.
Demand data is a powerful tool that allows content creators and entertainment executives to make strategic decisions based on empirical evidence. In the case of France, "Marvel's Luke Cage" is a popular show with an audience demand that is 2.9 times the average for TV shows in the country. This indicates that the show has a significant following in France and is of interest to French viewers.
Additionally, its high rank in the drama genre (at the 94.7th percentile in February) suggests that this show is relevant and significant in terms of audience engagement in the French market. The decline in demand for the show by 53.4% in February could be a cause for concern but with the history of the series-longevity being outstanding, content creators could investigate the reasons for a temporary drop in demand and strategize accordingly.
Demand data can also reveal insights about the audiences and genres that are interested in a particular show. In this instance, other TV shows with similar audiences to "Marvel's Luke Cage" are "Marvel's Iron Fist," "Daredevil," and "The Punisher."
When considering the global audience, the travelability is okay while its global audience demand is good. Its momentum (the pace of growth) has been good alongside an outstanding longevity. Furthermore, the show has shown some franchising potential and its reach is outstanding.
Demand data can also help with a show's performance evaluation in comparison to individual time frames. Hence, the comparison of "Marvel's Luke Cage" with its performance from the past year in contrast to the last 30 days reveal that its peak in terms of global audience demand increased by 23.5% within the last month, while its average demand has increased from 1.7 times to 2.9 times the average title in the last 30 days.
Lastly, demand data can also help determine how well a show performs in different regions, as seen in the case of "Marvel's Luke Cage." By examining the top 10 markets where the show is most popular, France is in the sixth position while the United States is in the first. This gives valuable insight into which markets to target for distribution of a show.
Therefore, demand data can offer content creators and entertainment executives insights into audience preferences, viewer engagement, and reason for any increases or fluctuations in audience demand for provided analyses to uncover new opportunities for the show; thereby, making better-informed content, acquisition, distribution, and programming decisions. Moreover, the Parrot Analytics content valuation system which is built on the foundation of demand data can help in determining the dollar value that a show can contribute to a given platform in any region for better financial planning.
