Parrot Analytics’ demand data and content valuation system can be used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions, and to estimate the dollar value contribution of any title to any platform in any region. Through its analysis of "Mighty Trains", we can explore some of the ways Parrot Analytics' demand data can be used.
One of the critical questions that content valuation seeks to answer is, "how much is a show worth?" Parrot Analytics' demand data reveals that "Mighty Trains" has 3.2 times the audience demand of the average show in France over the last 30 days, indicating its value to the platform. Another question is how a title drives engagement across the rest of the catalog – the demand for "Mighty Trains" shows that it contributes above-average demand to the documentary genre in France compared to other titles.
Demand data can also help with distribution decisions. Parrot Analytics' analysis shows that demand for "Mighty Trains" in France increased by 150.9% in January 2024, indicating a potential opportunity to distribute the show more widely. Recognizing that the show's travelability is "poor," its global demand is not great, with 58% demand in France relative to the show's country of origin, Canada. Nevertheless, with its high demand relative to other documentary titles in France, it could be considered a valuable title for distribution.
When it comes to programming decisions, audience interests and affinities are essential considerations. Parrot Analytics' analysis reveals that "Mighty Trains" fans also like shows like "Rick And Morty," "Unearthed," "Secrets Unlocked," and "The Business Of Drugs," which can help in determining the audience of interest. The increased demand for the show in France, combined with the fact that it has outperformed the average television show in all the top ten global markets, including Canada, Ukraine, and the Netherlands, suggests that programming decisions should be made with these markets in mind.
Furthermore, the analysis shows that the momentum of "Mighty Trains" has been increasing recently, indicating that it could be an acquisition-worthy title. The demand for the show has also increased in the last 30 days, suggesting that its popularity will continue to grow. When it comes to valuing content, Parrot Analytics demand data can calculate a specific title's ROI on any given platform, such as estimating "Mighty Trains" worth to another streaming platform.
In conclusion, entertainment executives can use demand data from Parrot Analytics to make better-informed decisions around content, acquisition, distribution, and programming. In the case of "Mighty Trains," the show's increasing demand and popularity suggest that it may be an attractive acquisition or distribution opportunity, and its high demand relative to other documentary titles in France shows that it is valuable to the platform and should be considered a strategic asset. By leveraging Parrot Analytics demand data to value content, entertainment executives can maximize their investments by focusing on titles that drive engagement, retain viewership, and have high ROI.
