As a content executive, data-driven insights can help you make informed decisions around content acquisition, distribution, and programming that can maximize engagement, viewership and business outcomes. In this context, Parrot Analytics demand data for "Miracle Workers" for December 2023 in France reveals several insights that can inform your strategic decision-making process:
1. Valuing content acquisition and distribution
The demand for "Miracle Workers" in France is 8.1x the average show over the last 30 days, which means it has extensive demand in the region. Demand data is an integral component of content valuation as it enables executives to determine how much to spend on acquiring a title. Using Parrot Analytics content valuation system, one can quantify the platform's specific marginal revenue contribution and determine how a title drives engagement across the rest of the catalog. Additionally, the Parrot Pulse for "Miracle Workers" measures its global performance across dimensions like travelability, momentum, longevity, franchisability, and reach, providing insight into its value to a platform in any region.
2. Programming and scheduling decisions
"Miracle Workers" currently ranks at the 99.4th percentile in the romance genre in December in France, meaning it has higher demand than 99.4% of all romance titles in France. The show's fans also like other comedies like "Star Trek: Lower Decks", "Rick And Morty", "Loki," and "Solar Opposites." This provides insight into potential programming and scheduling decisions that executives can use to retain or grow their existing audience.
3. Making informed content decisions
"Miracle Workers" has excellent momentum and longevity. Its demand is increasing in France, and it achieved an outstanding audience demand of 12.6x in the United States, its number one market. The show has higher demand than the average TV show in each of its top 10 global markets, indicating its travelability is good. These metrics provide insights into how executives can use demand data to make informed content decisions that can increase viewership, engagement, and revenue.
4. Optimizing content marketing campaigns and release strategies
Demand data for "Miracle Workers" shows that its demand spiked in late December 2023 in France. This insight informs executives of the show's optimal release strategy and pricing and provides insights into the performance of their marketing campaigns ahead of the premiere.
5. Understanding Audience Preferences
By examining the top 10 global markets where "Miracle Workers" is most in-demand over the last 30 days, we can learn more about the show's audience preferences across different regions, which can inform content acquisition and distribution decisions. For example, the show's demand in China is good, while in other markets, like the US, demand is outstanding. Also, it is essential to understand the primary drivers of demand across different regions.
In conclusion, demand data can support executives in making informed decisions around content acquisition, distribution, and programming that will maximize engagement and business outcomes in today's increasingly crowded marketplace. Using demand data from Parrot Analytics for "Miracle Workers," we have shown how executives can use these insights to make informed content decisions.
