As an entertainment executive, leveraging demand data can help you make more informed decisions about content acquisition, distribution, marketing, and programming. Let's take a look at "Om Nom," a long-running kids' comedy series, as a case study to better understand how demand data can inform decision making.
Content Valuation: If you're considering acquiring the rights to "Om Nom" or looking to understand its value to your streaming platform, demand data can be helpful in understanding the show's dollar value contribution. Parrot Analytics' content valuation system reveals "Om Nom's" specific dollar value to any platform in any region.
Acquisition & Programming Decisions: Searching for data on the popularity of titles in the family genre can help you in deciding which shows to acquire and program on your platform. Based on the Parrot Analytics data, demand for "Om Nom" is higher than 96.8% of all family titles in France. This is a good indicator of the show's popularity among its target audience of 0 to 6-year-olds and its potential to attract subscribers within this genre.
Distribution Decisions: If you're deciding which platforms to target for the distribution of "Om Nom," looking at the Parrot Pulse for the show can provide an independent measure of its global performance across six dimensions. This information can be helpful in identifying which platforms and regions to prioritize for distribution. For example, the demand for "Om Nom" is outstanding in the United States, so it may be worth targeting this market for distribution.
Marketing Decisions: Demand data can also be useful for optimizing pre-release marketing campaigns. Analyzing the demand spikes for "Om Nom" can help you identify key moments for marketing campaigns leading up to new episodes. For example, according to the data provided, demand for "Om Nom" spiked in mid-February 2024 in France.
Subscriber Retention & Acquisition: Understanding which titles will keep your current audience happy and attract new subscribers to your platform is essential for retention and acquisition. By providing information on similar shows that fans of "Om Nom" also like, such as "Smother" or "The Peripheral," Parrot Analytics data can help you find complementary titles to attract potential subscribers.
In conclusion, demand data has many applications for entertainment executives when making informed decisions around content acquisition, programming, distribution, and marketing. The case study of "Om Nom" shows how demand data can provide valuable insights into a show's global performance, identify opportunities for growth, and help drive key strategic decisions for any entertainment executive.
