The analysis of "Outlander" in France during December 2023 illustrates how demand data can be used to make more informed content decisions. Firstly, content valuation can be done using demand data to determine how much a title is worth and the specific value it brings to a platform. In the case of "Outlander," its demand in France is exceptional with 12.6 times the audience demand of the average show in the country over the last 30 days. Understanding the value of a title like "Outlander" can also help with acquisition decisions, programming decisions, and distribution decisions.
By examining audience demand data for "Outlander," insights on various dimensions can help with decision-making processes. For example, using the Parrot Pulse, which measures audience demand across six dimensions, we find that "Outlander's" travelability and franchisability are exceptional. It means this TV series has abundant potential for monetization by developing spin-offs or franchises and that it has a considerable international appeal.
The peak rank of "#57" highlights the show's popularity, and it moved up nine spots during December, indicating that its momentum is exceptional. Additionally, understanding audience demand for "Outlander" assists in optimal content release strategies and pricing. The demand spike in late December also reveals how future marketing campaigns can be optimized.
Also, by comparing "Outlander's" performance over the last 30 days vs the previous year rolling basis, we see that the show's popularity has increased. On the long-term, understanding the show's longevity is crucial, and "Outlander" maintains its demand excellently.
Understanding audience demand data like "Outlander's" popularity in France and the top 10 global markets can help with acquiring or producing opportunities to grow a platform's subscriber base. Additionally, knowing the kind of shows that fans of "Outlander" like, such as "Foundation," "Billions," or "The Witcher," can guide the acquisition of suitable content to keep subscribers engaged.
Finally, demand data can optimize a show's release strategy, release timing, and pricing. It answers questions such as how popular a show is relative to the market average, what genres are resonating most with the audience, and what content can be acquired to increase engagement and retain customers. Therefore, the use of audience demand data can help in making well-informed decisions that ensure the success of a platform, TV series, or franchise.
