As an entertainment executive, it's essential to know how to leverage demand data for content-related decisions. When it comes to making content acquisition, programming, or distribution decisions, demand data can inform your choices. In the case of "Pátria," the demand data can be used to make more informed decisions, such as:
1. Acquisition decisions: The demand for "Pátria" in France has been consistently good and is increasing recently. The show has ranked in the 95.8th percentile in the history genre in France, indicating that it has higher demand than most history titles. Therefore, this show can be an excellent acquisition decision for platforms or networks that offer this genre.
2. Programming decisions: The demand data for "Pátria" suggests that it's performing well and has seen a spike in demand lately in France. This data indicates that programming more episodes of this show or doing a rerun would likely be a profitable decision. The data also informs executives of the show's peak rank and audience demand compared to the average for the last 30 days.
3. Content Valuation decisions: Parrot Analytics' content valuation system is based on demand data, and demand for "Pátria" in France is 3.1 times the audience demand of the average show in the country for the last 30 days, indicating that the show has a positive economic value. The demand data can also inform content valuation decisions such as assessing the profitability of a specific title and comparing it to the competition.
4. Distribution decisions: When it comes to distribution decisions, the global audience demand for "Pátria" is okay, but its travelability is poor. Being aware of this information can be essential if executives explore distribution options for this show. The show's reach, the number of people expressing demand for the show, is good, which indicates that it has a broad audience appeal.
5. Marketing decisions: Demand data can provide insights into the best time to market a show, and the performance of "Pátria" on a 1-year rolling basis compared to the last 30 days reveals that it has recently increased popularity. Being aware of this information can help executives to plan for effective marketing campaigns in the future.
In conclusion, demand data can provide entertainment executives with valuable insights into making informed content-related decisions. Parrot Analytics' content valuation system is an excellent tool for executives to leverage demand data to estimate the value of their content and make business decisions. By using demand data effectively, executives can make strategic decisions that can maximize their revenue and lead to greater success in the competitive entertainment industry.
