As an entertainment executive, understanding audience demand is vital in making informed content decisions. The example of “Plebs” in February 2024 in France showcases how demand data can provide insights that help with content valuation, programming decisions, and distribution decisions.
One key insight from “Plebs” is the show's high level of demand in France compared to other titles. The show has achieved audience demand 2.5 times the average over the last 30 days, placing it in the top 8.6% of all TV shows. While it has been decreasing recently, the show's upward movement in rank by 421 spots in February 2024 suggests that it has potential. Additionally, the show has higher demand than 94.4% of all history titles in France. This indicates a specific genre audience that could inform further programming decisions.
When it comes to travelability and international audience demand, “Plebs” performed poorly, with demand in France being only 43% of the demand in the United Kingdom, its country of origin. This indicates limited potential for international distribution. However, its good momentum suggests that the show's popularity may be on the rise.
Another important insight is the types of shows that fans of “Plebs” also enjoy, such as “Succession”, “Archer”, and “Rick and Morty”. This insight can help with programming and acquisition decisions that cater to viewers who enjoy these types of shows.
Comparing the performance of "Plebs" over the last 30 days to the whole year shows that the show has increased in popularity. Attention should be paid to this data to capitalize on this trend.
Finally, the show's top 10 global markets reveal that the UK is its number one market, followed by France, Australia, Sweden, US, Netherlands, China, Portugal, and Canada. These insights into worldwide audience demand can inform decisions on where to focus distribution and marketing efforts as well as where to target local content production.
Overall, content valuation based on audience demand can help determine how much to spend on a show or library. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value of any title to any platform in any region. Lastly, demand data also informs scalable concept testing, supply, and demand decisions, franchise potential, and can uncover under-monetized titles.
