If you're a TV executive in France, then you should be extremely interested in "Reservation Dogs". This comedy series about four Native American teenagers growing up on a reservation in eastern Oklahoma had 9.7 times the audience demand of the average show in France over the last 30 days, and ranked at the 99.1th percentile in the comedy genre. The fact that it is achieving this level of demand indicates that it presents an opportunity for a platform to acquire or distribute this title in France.
Demand data can help with acquisition decisions. The Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By analysing demand data, you can estimate the ROI a specific title will bring to your platform and assess a TV series' ability to drive subscriptions or mitigate churn. If you are considering investing in a series like "Reservation Dogs," you can use Parrot Analytics content valuation to understand how much value the series can bring to your platform.
Beyond investment decisions, demand data can help inform content decisions such as production and programming. You can use audience demand data to determine which types of content have the most potential to be acquired or produced, identify which genres are resonating with the audience, and discover new opportunity markets for content distribution. For example, examining the top 10 global markets where "Reservation Dogs" is most in-demand over the last 30 days, we find that the series outperforms the demand of the average TV show (1x) in each of these markets. Hence, if you are a TV executive looking for a comedy series to distribute in your market, "Reservation Dogs" might be a great option as it has demonstrated global appeal and an audience base across multiple countries.
If you are a platform executive, you can leverage demand data to drive subscriber acquisition and retention. For example, using demand data to assess a TV series' ability to drive subscriptions or mitigate subscriber churn, you can determine which titles to acquire that would help grow your audience. In addition, demand data can also help you to map local whitespaces and determine the optimal release strategy or pricing for a piece of content. By ensuring the right content is being seen by the right audience on your platform through discovery and recommendations, you can increase viewer engagement which has been found to correlate with longer-term subscriber growth.
Lastly, demand data can also inform marketing strategies. By assessing the show's momentum, we see that it is exceptional, indicating that the pace of growth is strong. This means timely marketing campaigns and promotion around "Reservation Dogs" could be very effective, particularly if timed with a spike in demand like the one observed in mid-December 2023 in France. In addition, demand data can inform pre-release marketing decisions such as the best campaign strategy to employ ahead of premiere, enabling marketing efforts to focus on targeting the right audience while optimizing return on investment.
Overall, by leveraging demand data, TV executives can make more informed content acquisition, distribution, production, and programming decisions, resulting in better return on investment and increased viewer engagement. The example of "Reservation Dogs" in France, with its standout demand performance, illustrates the potential benefits of using audience demand data to inform strategic decision making.
