For entertainment executives, the demand data of a TV show can help make more informed decisions about content valuation, acquisition, distribution, and programming. Take "Rwby" as an example. Demand data shows that over the last 30 days, the show had 2.3 times the audience demand of the average show in France and a decreasing trend of audience demand by 37.9%. This information could have an impact on content valuation, as it indicates that the show had good demand in France, but the trend direction is not favorable.
Furthermore, demand data helps to understand the show's performance in different markets. "Rwby" has outstanding audience demand across all platforms worldwide, with a travelability score of outstanding as well, which measures the show's international demand relative to its home market. The show is most popular in the United States, achieving outstanding audience demand of 7.5x, followed by Canada where demand is good. Understanding the show's performance in different markets is essential for entertainment executives, helping them to make better decisions about the show's distribution and acquisition.
Demand data can also help answer questions concerning supply and demand, including what type(s) of content exhibit opportunity to acquire or produce. For example, examining the top 10 global markets where "Rwby" is most in-demand reveals that the show outperforms the demand of the average TV show in each of these markets. This could help entertainment executives decide which markets to expand the show, what other types of content to produce and acquire to support the global expansion of their SVOD service.
Additionally, demand data helps executives make programming decisions, such as determining the best release strategy for the show. For example, a spike in demand in late December for "Rwby" indicates an efficient release strategy that generates momentum around the launch of new episodes. Demand data can also be used to inform pre-release marketing campaigns, giving executives insights into which audience groups to target, thus optimizing their marketing budget.
Finally, demand data helps to quantify the platform-specific marginal revenue contribution of a specific title and its ability to drive engagement across the rest of the catalog. For example, an entertainment executive could use "Rwby" demand data to assess the show's ability to acquire new subscribers or retain existing ones.
In conclusion, demand data is essential for entertainment executives to make more informed decisions about content valuation, acquisition, distribution, and programming. It can help them understand a TV show's performance in different markets, determine the best release strategy, optimize marketing campaigns, and quantify the platform-specific marginal revenue contribution of a specific title.
