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Using Demand Data to Make Informed Programming Decisions: A Case Study of Saturday Night Live's Performance in France

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Parrot Analytics Insights - January 2024

If you are an entertainment executive planning to make informed programming decisions related to late-night comedy shows, the demand data for "Saturday Night Live" in January 2024 is a valuable resource to help guide your analysis. Based on the data published by Parrot Analytics, "Saturday Night Live" had exceptional audience demand in France, which was 13.6 times higher than the average of all shows, and the show had increased popularity during the 30 days of January 2024. The data also indicates that people who enjoy "Saturday Night Live" also like other comedy shows and shows from different genres, which can be an opportunity to create demand-based campaigns for cross-promotion.

Content valuation is an important aspect of making informed acquisition decisions, and "Saturday Night Live" has an outstanding performance in different dimensions used to evaluate content, such as travelability, longevity, momentum, franchisability, and reach. The data revealed that the demand for "Saturday Night Live" in France was 22% of the demand in its home market, the United States, which is an important metric to consider when planning distribution strategies to maximize global appeal.

The demand data for "Saturday Night Live" also provides insights into specific markets where the show has a high demand and is outperforming the average TV show, such as in the United States and Canada. As a TV executive, you can use this data to make informed distribution decisions by selecting the right platforms for distribution or acquisition to maximize the show's potential growth in different regions globally.

Furthermore, demand data for "Saturday Night Live" can help you make informed programming decisions by notifying you of popular genres in different regions. By identifying popular genres in different markets, executives can make more informed content decisions and create localized content that resonates better with audiences in different regions.

In conclusion, by examining demand data for "Saturday Night Live," entertainment executives can make more informed decisions related to content valuation, acquisition, distribution, and programming decisions. The data provides valuable insights into the show's performance, audience preferences, and demand patterns, which can help the executives make data-driven decisions related to content strategies.

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