As an entertainment executive looking to make strategic decisions about your content, understanding audience demand data can be extremely valuable. The case of "Snowpiercer (2020)" in France during January 2024 is an excellent example of how demand data can be used to make evidence-based decisions.
Content valuation is important for content creators, and demand data can be leveraged to arrive at a reasonable valuation of any title. Parrot Analytics' content valuation system uses demand data to answer different questions. For example, it can help you calculate the ROI of a specific title for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services. You can also use it to determine how much an entire library is worth to a platform over time or how much a series’ value is being driven by demand for one of its stars.
In the case of "Snowpiercer (2020)" in France, we see that the show has good demand, averaging 3.0 times the audience demand of the average show in France over the last 30 days, the show has a peak rank of #879 in France. Its travelability is good, implying that it has the potential to appeal to a global audience. Furthermore, it has sustained good longevity and excellent momentum and reach. It also exhibits favorable franchisability, with good spin-off potential. Thus, access to this kind of data can enable content creators, including studios, producers, and executives, to determine the economic value of their content with better precision and to identify the optimal platforms to distribute their content.
Another important decision that any content creator or distributor has to make revolves around supply and demand decisions. Understanding the audience's preference and the types of content with high opportunity costs can help to guide such decisions. By examining the top 10 global markets where "Snowpiercer (2020)" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This information can help executives to identify the type of content that should exhibit opportunities in other markets that align with the tastes of their audience.
Understanding audience demand is also pivotal for programming decisions. It can help to answer questions about which titles should be bought to keep the current audience happy or grow a subscriber base by determining which titles should be acquired. Based on the fans of "Snowpiercer (2020)" identified in France in this case, Wise content executives can identify similar titles to acquire that align with their audience's preferences. Similarly, demand data can assist content creators to determine whether to produce or acquire content for international distribution.
In conclusion, examining the case of "Snowpiercer (2020)" in France in January 2024 provides an excellent illustration of how demand data can be used for evidence-based strategic decision-making. By leveraging this data, content creators, distributors, or TV executives can gain valuable insights into how to price and market their content, contents with high opportunity costs, or tie metadata to content, and design their promotions accordingly. Accessing and analyzing high-quality audience demand data can, therefore, provide a competitive advantage in today's streaming market.
