As an entertainment executive, it is important to leverage demand data to make informed content decisions. Let's use the recent success of "Squid Game" in France as an example. With 10.6 times the audience demand of the average show in France over the last 30 days, demand for "Squid Game" is extraordinary. In comparison to its demand of 8.1 times the average over the last 90 days, demand for this show has been increasing in recent times. These statistics demonstrate the increased popularity of the show and speak to the fact that demand data can offer insights into the valuation of content.
Content valuation must be based on region-specific audience demand data, which provides an understanding of how valuable content is and how much competition there is to acquire it. Using demand data, content can be valued based on audience engagement and its market potential. Parrot Analytics’ content valuation system, powered by global content demand and supply, is a beneficial tool for valuing content. This system is based on demand data, and it can reveal the dollar value contribution of any title to any platform in any region. As an entertainment executive, you can determine how much to spend on content by using this content valuation system, which takes competition and regional arrival into account.
Another aspect to consider is the global audience appeal of a title, which could help you with decisions concerning supply and demand. For example, the show "Squid Game" became a global sensation, with worldwide demand for the show being outstanding. Travelability, or a show's international demand relative to its home market, offers a metric that can be used to assess a show's global performance. This data could help you determine which type of content shows global appeal and has the potential to succeed in different markets.
Demand data also plays a crucial role in understanding audience taste clusters, providing insights into what genres are resonating with the current audience and what genres to focus on to attract new subscribers to your SVOD service. It further enables you to assess a show's ability to retain existing subscribers, attract new audiences, and compete against other titles available on the market. "Squid Game" might be a valuable example for understanding the content that resonates with audiences and the potential factors contributing to its success.
In addition to content valuation, demand data is used to optimize a show's release strategy and pricing based on demand spikes and audience engagement. "Squid Game" is a good example of how demand can be used to drive interest and growth, with its ongoing demand momentum. The data also shows "Squid Game"’s outstanding franchisability and reach, indicating that it has the potential to become a franchise or create spin-offs. Entertainment executives could use this information to identify potential opportunities for future investment while capitalizing on the current success of the original title.
It is important to note that demand data offers a wealth of information beyond an understanding of a show's popularity. It informs the platform and network fit, highlights the best talent, and the best brand to partner with, among other insights that enable you to make informed decisions. Therefore, as an entertainment executive, leveraging demand data can help you make informed acquisition decisions, distribution decisions, programming decisions, and more.
