As a TV executive, using demand data can help you make informed content acquisition, programming, and distribution decisions. The analysis of "Teen Wolf" for the month of February 2024 in France can provide insights on how demand data can be used to make these decisions.
The demand for "Teen Wolf" in France over the last 30 days was 5.9 times the audience demand of the average show in France. With only 8.6% of all TV shows having this level of demand, it can be concluded that "Teen Wolf" has a good demand. The show's demand has been increasing recently and has achieved the peak rank of #425 in France. Although its rank decreased by 257 spots during February in France, the show ranks at the 99.0th percentile in the romance genre, indicating that "Teen Wolf" has higher demand than 99.0% of all romance titles in France.
The analysis also shows that other shows that fans of "Teen Wolf" also like are "Rick And Morty", "The Walking Dead", "Supernatural", "Game Of Thrones", "The Vampire Diaries", "Forged In Fire", "Lucifer", "Sex Education" and "Upload". This information can be useful for programming decisions as these shows may appeal to the same audience.
The analysis also provides information on the show's travelability, longevity, momentum, franchisability, and reach. The demand for "Teen Wolf" in France was 37% of the demand in its country of origin, the United States, which shows the show's international demand relative to its home market. Its longevity, which measures how well audience demand is maintained over time is exceptional, as well as its momentum, which measures the pace of growth. Its franchisability (spin-off potential) is outstanding, and its reach (the number of people expressing demand for a show) is exceptional.
Additionally, examining the top 10 global markets where "Teen Wolf" is most in-demand over the last 30 days can provide information on the show's demand in different regions. The United States is "Teen Wolf"'s number one market globally, with outstanding audience demand of 11.0x. Brazil follows closely behind with outstanding demand. Moreover, the show outperforms the demand of an average TV show in each of the top 10 global markets. Thus, it can be concluded that the show has global appeal and can be a valuable acquisition for any TV executive.
Demand data can be a useful tool for TV executives to make informed decisions such as programming, acquisition, and distribution. Parrot Analytics content valuation system, powered by global content demand and supply, allows TV executives to estimate the ROI a specific title will bring for any given platform. By leveraging demand data, content valuation can be applied to an individual series or an entire library, which can start unbundling the value of content on any streaming service. Thus, incorporating demand data in decision-making processes can help TV executives build a profitable content portfolio and maximize their revenues.
