Parrot Analytics provides cutting-edge data and insights to help entertainment executives from various companies across the industry to make informed decisions concerning content acquisition, distribution, and programming. Let's look at how Parrot Analytics data can be used to help any TV executive in making such decisions using "That '70s Show" as a case study in France during January 2024.
Content Valuation: "That '70s Show" had a high audience demand in France for January 2024, 4.1 times higher than the average TV show, which indicates that the show has a valuable audience. It is essential to evaluate the economics of any title before committing resources to them. Parrot Analytics from a content valuation standpoint takes into consideration demand data across all platforms and regions to determine the monetary value of the show to any platform.
Programming or Broadcasting Decisions: Although "That '70s Show" had a high audience demand in France over the last 90 days, its demand trend for January 2024 showed a decrease. Therefore, this might not be the ideal time to air the show on French platforms. Nonetheless, the show has a high percentile in the romance genre in France, which highlights the show's exceptional performance in this genre. Thus, scheduling the show in a romance-themed programming block could increase its engagement.
Acquisitions Decisions: Top 10 global markets where "That '70s Show" was most in-demand for the last 30 days reveals that this TV series outperformed the demand of the average TV show in each of these markets, indicating acquisition potential. Among these top markets, the United States ranks first, and since it is the home market, the high demand shows less disparity. On the other hand, France ranks seventh, with a "good" level of audience demand. Therefore, it is a viable option to acquire this title in France since audience engagement in this market is high.
Distribution Decisions: Travelability, the measure of a show's international demand relative to its home market, is good for "That '70s Show" as it has 30% audience demand in France compared to its home market. Therefore, it has the potential to have a high demand in other countries. Using data to determine the show's travelability can guide the distribution process by identifying the potential audience in different regions and modifying their distribution strategies to maximize their financial gain.
These insights on "That '70s Show" provide an excellent launchpad for entertainment executives in making informed decisions. Parrot Analytics' demand data empowers the industry to make smart, well-informed, and data-driven content valuation, acquisition, distribution, and programming decisions.
