For entertainment executives, demand data can provide a wealth of insights that can inform their content, acquisition, distribution, and programming decisions. Taking "The Challenge" show as an example, here are some of the ways executives can use demand data to make more informed decisions:
- Content valuation: The demand data for "The Challenge" over the past 30 days shows that it has 3.7 times the audience demand of the average show in France. This data can help executives assess the value of this show and compare it to other content they may be considering acquiring or producing. By using demand data, executives can estimate the show's marginal revenue contribution, its impact on engagement across the rest of the catalog, and its ability to drive subscriptions or reduce churn.
- Global IP valuation: The demand data for "The Challenge" across different global markets reveals insights like where the show is most popular, how it performs compared to other titles in its genre, and which markets represent opportunities for growth. This data enables executives to value content globally and optimize content investments strategically.
- Optimal release strategy and pricing: The data on "The Challenge" demand in France shows that its demand spiked in late January 2024. By analyzing such spikes in demand, executives can understand how to optimize the release strategy of the content, choose the right platforms to distribute the content, and set appropriate pricing based on demand.
- Competitive benchmarking: Executives can use demand data to compare the performance of "The Challenge" with other shows available in the market. By assessing how well the show is doing compared to other titles, executives can make better-informed decisions about acquiring new content or entering into new partnerships and collaborations.
- Audience retention and acquisition: By examining the fan bases of "The Challenge" and finding shows that they like, executives can use this data to inform their programming decisions. They can identify which shows they should buy to keep their current and happy audience satisfied, as well as which shows to invest in to attract new subscribers and grow their audience.
- Scalable concept testing: By examining the elements of existing content that fans like the most, executives can optimize upcoming productions for success. For "The Challenge," executives can analyze the data on the show's demand spike in late January France and understand what elements contributed to the spike. This data can be used for the development of future episodes and corresponding marketing campaigns.
In conclusion, with demand data, entertainment executives can make more strategic, data-driven decisions around content acquisition, production, distribution, and promotion. Data on audience demand, global performance, and audience retention and acquisition will enable executives to determine what content is worth investing in, which platforms to target for distribution and which content releases strategy to adopt. Consequently, executives can use data to gain an upper hand in the industry and stay ahead of the intense competition in a rapidly changing entertainment landscape.
