As a TV executive, using demand data can inform your programming decisions, and help make more informed content acquisition and distribution decisions. One show that can illustrate the importance of using demand data is "The First 48". This show follows the investigation of homicides in major cities the US and the detectives leading them, and has some interesting insights about its performance in France.
Content Valuation and Demand
Since "The First 48" has had 2.1 times the audience demand of the average show in France over the past 30 days, and only 8.6% of all TV shows have a demand level like this. Its recent increase in demand from 2.0 times the average in the last 90 days (to 2.1 times the title average for the last 30 days) indicates its increased popularity. Therefore, based on this demand data, you can inform the content valuation of this show and its potential value to any platform in France.
Programming Decisions
"The First 48" achieved the peak rank of #729 in France in February according to Parrot Analytics data, which highlights how its popularity has developed in February. Another essential factor to consider when making programming decisions is genre, and "The First 48" ranks at the 96.5th percentile in the documentary genre in February. Knowing that the top genres of interest to viewers in France can inform your commissioning and acquisition decisions. Therefore, when considering what type of content to showcase, this show could be an excellent choice for companies working within the documentary genre.
Acquisition Decisions
"The First 48" had an excellent audience demand of 10.0x in the US in the last 30 days. Therefore, purchasing this show for a streaming service that targets the US market would be a solid acquisition decision. Furthermore, the show's strong performance in Canada, the United Kingdom, Australia, Netherlands, Brazil, Germany and Ukraine in the same period, indicates the show's immense popularity, which makes it a viable option for shows that you are considering acquiring.
Distribution Decisions
Travelability measures a show's international demand relative to its domestic market, and "The First 48" has okay travelability, indicating that the show's performance in the United States, while outstanding, can differ from its reception in the international market. The show's specific popularity in Sweden, Canada, United Kingdom, Australia and Netherlands suggest that deciding to distribute the show in these regions could lead to good demand for the series.
Conclusion
Demand data can provide insights into the performance of a show such as " The First 48", which can facilitate informed content, acquisition, distribution, and programming decisions. Rating a show using criteria such as demand data, genre, country, and travelability, can assist you in acquiring the right titles for your platform or company, which can result in more excellent audience satisfaction and growth.
