For entertainment executives working at an SVOD or OTT platform, demand data is a valuable tool when making acquisition decisions, distribution decisions, programming decisions and more. Let's examine how demand data for "The Flight Attendant" in France during the month of February 2024 can be used to inform these types of decisions.
Firstly, demand data is a key factor in content valuation. When looking at "The Flight Attendant," we can see that demand for the show is good in France, with 4.7 times the audience demand of the average show in the country over the last 30 days. This indicates that the show has a significant following in France, with only 8.6% of TV shows having this level of demand.
Executives can also use demand data to identify the show's audience and their preferences. For example, we can see that other shows that fans of "The Flight Attendant" in France also like are "Ted Lasso," "Rick and Morty," and "House of the Dragon." This information can be useful in identifying potential cross-promotion opportunities and programming decisions.
Another way executives can use demand data for making content decisions is by looking at the show's relative performance compared to other TV shows. For instance, "The Flight Attendant" ranks at the 96.9th percentile in the comedy genre in France during February, indicating higher demand than 96.9% of all comedy titles in the country. This gives executives insights into how the show is performing in its genre and how it stacks up against other titles.
In addition to informing content decisions, demand data can also help executives make acquisition decisions. They can use demand to determine how popular a show is relative to the market average and in different regions. For example, "The Flight Attendant" achieved outstanding audience demand in the United States and Germany, making it a potentially valuable acquisition target for SVOD or OTT platforms in those regions.
Lastly, demand data can help executives with programming decisions. By using demand data, they can find out about a show's longevity, momentum, reach, and franchisability. For "The Flight Attendant," the show's longevity is good, indicating that audience demand is maintained over time. The show's momentum is also good, as is its reach, which indicates that many people are expressing their demand for the show.
In summary, demand data is a valuable tool for executives to help them make more informed decisions related to content acquisition, distribution, programming and more. By examining the example of "The Flight Attendant," executives can see how demand data can inform various aspects of their strategic decision-making process.
