If you are an entertainment executive looking to make more informed content or acquisition decisions, analyzing audience demand data is paramount. Parrot Analytics' content valuation system is a powerful tool that can be used for content decision-making at any stage. Let's consider how the demand data for "The Jonathan Ross Show" in December 2023 in France can inform your strategic programming decisions.
One crucial consideration is content valuation, which can help you determine how much to spend on content. Demand data powers Parrot Analytics' content valuation system, which enables you to calculate the ROI a specific title will bring to any given platform. Therefore, when assessing a TV series' potential value, using Parrot Analytics' content valuation system would be quite useful. This system is based on demand data and tells you the dollar value contribution of any title, to any platform, in any region.
Analyzing "The Jonathan Ross Show's" demand data helped us determine the show's popularity. With 3.0 times the audience demand of the average TV show in France over the last 30 days, demand for "The Jonathan Ross Show" is good. Its demand has been increasing recently, reaching 1.9 times the average over the past 90 days. Similarly, the show moved up in its rank by 424 spots during December to peak rank of #843 in France.
The show's performance in France has relevance for other territories and potential avenues for content acquisition. For instance, you can use demand data to determine if a specific title is worth acquiring for your platform. Furthermore, content valuation can be applied to an individual series or an entire library, allowing you to start unbundling the value of content on any streaming service. You can also quantify the platform-specific marginal revenue contribution using demand data to evaluate a show's ability to drive subscriptions and mitigate churn.
Examining who is watching "The Jonathan Ross Show" in France and the characteristics shared amongst fans can also help inform content decisions. For example, you can use affinity analysis, a technique that uses demand data to determine which TV shows, talents, or brands will help acquire or retain subscribers. The following shows are also popular amongst fans of "The Jonathan Ross Show": "White Collar", "Ice Pilots NWT", "Key & Peele", "Diners, Drive-Ins And Dives", "Finding Bigfoot", "Jimmy Kimmel Live", "Conan", "The Late Show With Stephen Colbert", and "The Vampire Diaries."
Tracking demand for TV shows in France can help in deciding which content to produce or acquire. Additionally, evaluating supply and demand is crucial, as you can use demand data to determine the types of content that exhibit opportunities for acquisition or production. You can then use this information to evaluate which titles to acquire for your platform or network.
Another strategic programming consideration that demand data helps inform is optimal release strategy and pricing. By analyzing demand data, we can reveal how we can release and price our content to optimize audience engagement. Demand data also provides valuable insights into taste clusters, which help us understand our current audience and potential future viewers.
In conclusion, analyzing demand data for shows like "The Jonathan Ross Show" can empower entertainment executives to make more informed content, acquisition, distribution, and programming decisions. The possibilities are vast and allow for the evaluation of a broad range of questions concerning content, from content valuation to optimal release strategies and pricing. By using demand data to better understand what is resonating with viewers globally, content owners and distributors alike can unlock the full potential of their titles.
