For entertainment executives looking to make more informed decisions related to content acquisition, distribution, or programming, demand data can provide valuable insights. In the case of "The New Pope," demand data can help executives validate their decision to distribute or acquire the show for streaming platforms.
Content Valuation: "The New Pope" has been performing well in France over the last 30 days, with demand being 2.1 times higher than the average TV show. By leveraging the demand data, Parrot Analytics can help content executives analyze the show's true market worth and maximize its revenue potential. For instance, by using a content valuation system based on demand data, executives working for OTT platforms or TV series financing companies can determine how much the show should cost and its potential revenue, including the exact dollar value contribution of any title to any platform in any region.
Supply & Demand Opportunities: Parrot Analytics' demand data can help executives at a TV production company or studio determine which type of content shows potential for supply and demand opportunities. For instance, by examining the demand data for "The New Pope" in France, executives can recognize the series' popularity in the drama genre, making it a potential opportunity for future productions.
Subscriber Acquisition & Retention: For executives working at SVOD or linear networks, Parrot Analytics' demand data can help determine which titles they should acquire or distribute, that will either attract new subscribers or retain their existing audience. "The New Pope" has achieved good demand in France, which is a good indicator that it could be successful in retaining and acquiring subscribers.
Travelability & Global Expansion: The demand data can help executives at content distributors or streaming platforms to plan for global expansion. For instance, Parrot Analytics demand data services can help them assess the global popularity and potential of a given show like "The New Pope." If the show has excellent demand in a particular market such as Russia, as seen with "The New Pope," distributors can consider expanding their reach globally and investing in targeted marketing campaigns for regions where it has the highest travelability potential.
Optimal Release Strategy and Pricing: Parrot Analytics demand data services can help executives determine the best release strategy for a show. For instance, demand for "The New Pope" spiked in late January 2024 in France, which indicates that marketing campaigns for the show should be targeted during this time for optimal results.
Franchisability: Demand data can help executives at entertainment talent agencies or TV production companies assess the potential for franchising and spin-offs. For instance, with good franchisability potential for "The New Pope," executives can explore ways to expand the TV series' potential such as creating spin-offs or franchising opportunities.
In conclusion, demand data can help entertainment executives make more informed decisions such as content acquisition, distribution, or programming decisions. The case of "The New Pope" in France shows that Parrot Analytics' demand data services can provide significant insight, such as validating the decision to acquire the show and assessing the potential of its franchisability.
