If you're an entertainment executive looking to make more informed content decisions, or acquisition, distribution, or programming decisions, you need to pay attention to audience demand data of the content in question. The data shows how much content is genuinely wanted by the audience, which is essential in a saturated market.
Parrot Analytics provides a content valuation system that can help you evaluate the dollar value contribution of any title to any platform in any region. The Parrot Analytics content valuation system is a unique economic valuation system powered by global content demand and supply. This system can help you estimate a series' baseline value, assess how well it is performing as an acquisition-driving or churn-reducing title, and evaluate its potential to drive subscriptions.
Let's take "The Other Two" for instance, and examine our demand data insights for France in January 2024:
1. Content valuation: Demand data can help you determine how much to spend on a particular title or series. According to our data, demand for "The Other Two" has been good, with 4.3 times the audience demand of the average show in France over the last 30 days.
2. Assessing performance: Our data also shows that demand for "The Other Two" has decreased by 88.7% in France during January 2024, indicating that it might not be performing well. However, momentum for the show is outstanding, meaning the pace of growth is good.
3. Optimizing marketing campaigns: Utilizing demand data can help optimize marketing campaigns to attract more audiences. We found that demand for the series spiked in late January 2024 in France, which can be leveraged upon to develop more targeted and successful marketing campaigns.
4. Assisting with acquisition and distribution decisions: The content's demand data can help you know which titles should be acquired or distributed to keep your audience happy, which titles can help in acquiring or retaining subscribers, and which platforms can be targeted for distribution of your content. We can see from the data that "The Other Two" has good demand in Australia, Canada, Spain, Netherlands, Romania, Switzerland, and Germany in comparison to the average TV shows in these markets.
5. Identifying underserved markets: Demand data can uncover potential growth markets and help find new opportunity markets for content distribution. This is useful in situations where a title is prevalent in one market and could potentially have untapped international demand that goes underutilized.
Therefore, incorporating demand data into strategic decision-making processes can immensely benefit executives in the entertainment industry. As our analysis of "The Other Two" demonstrates, demand data can be used in various ways, including content valuation, assessing performance, optimizing marketing campaigns, assisting with acquisition and distribution decisions, and identifying underserved markets. Furthermore, using Parrot Analytics' demand data insights can lead to better-informed decisions that can maximize the ROI and lead to greater success in such a competitive and dynamic industry.
