Demand data can be a powerful tool for entertainment executives to make more informed content decisions. For instance, by analyzing the performance of "Tokyo 24th Ward" in France in December 2023, we can draw several conclusions that could influence content acquisition, distribution, and programming decisions.
Firstly, we can see that "Tokyo 24th Ward" has good demand in France, with 2.1 times the audience demand of the average show. This indicates that the show has a strong fan base in France. We can also see that demand for the show has increased by 90.9% in December, suggesting that it is gaining popularity.
Secondly, we can see that "Tokyo 24th Ward" has a strong fan base in the mystery genre in France, with higher demand than 91.9% of all mystery titles. This indicates that the show has a particular appeal to French viewers who enjoy mystery content.
Thirdly, we can use the Parrot Pulse to gain an independent measure of the show's global performance across six dimensions. For example, we see that although its worldwide audience demand across all platforms is okay, its travelability is poor. Furthermore, its longevity is okay, but its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both poor. This information could help executives assess the show's long-term potential and identify areas for improvement.
Lastly, examining the top 10 global markets where "Tokyo 24th Ward" is most in-demand can provide insight into the show's marketability and popularity. We see that the show outperforms the demand of the average TV show in each of these markets, with Spain and France being the top two markets globally.
Overall, demand data can assist entertainment executives in determining the value of a particular title or library of content, quantifying how much a specific title will contribute to a platform's revenue, assessing a TV series' ability to drive subscriptions and mitigate churn, identifying opportunities for content acquisition or production, and more. By using demand data as a guide, decision-makers can make more informed and strategic decisions that are better suited to their target audience, network placement, or global expansion goals.
