As an entertainment executive at an OTT platform or content distributor, one important question you may have is how to make informed acquisition decisions when it comes to new programs. In the case of Top Gear: Extra Gear, the demand data analysis can provide you with insights on how well the show has been doing in France. You can use this data to determine how much you should bid on the licensing rights for this show and whether it would be a good investment for your platform.
The analysis shows that Top Gear: Extra Gear is a companion series to the popular show Top Gear, and it has performed well in France. Its audience demand is 3.2 times higher than the average show in France over the last 30 days. Furthermore, it has seen a 73.9% increase in demand in France alone in December. This suggests that this show is gaining in popularity and may be a good acquisition target as it is well-liked by audiences in France.
As a TV production company or studio, you may also want to use demand data to make more informed programming decisions. By examining the show's metadata, you can see that Top Gear: Extra Gear has 20 episodes over 4 seasons. Using the demand data to see how well the show has been performing over time, you can determine whether there is enough audience demand to justify producing more episodes or new seasons of this show.
Demand data can also be used by entertainment talent agencies to identify which talent or shows to partner with for their clients. In the case of Top Gear: Extra Gear, you can see which other shows and talent are popular among its fans. This information can be useful in identifying strategic partnerships that will help expand your client's fan base.
As a linear network or pay TV network, you may want to use demand data to optimize your programming schedule. Top Gear: Extra Gear ranks at the 97.3th percentile in the talk-show genre in France in December, which means it has higher demand than 97.3% of all talk-show titles in France. You can use this information to schedule the show at a time when it is likely to attract a larger audience.
Finally, content valuation also plays an important role in making informed decisions around content. By utilizing Parrot Analytics' content valuation system, you can get a better understanding of the dollar value contribution of Top Gear: Extra Gear to your platform and calculate the show's ROI before deciding on acquiring the licensing rights. By analyzing the demand data, you can also assess the TV series' ability to drive subscriptions, and its performance as an acquisition-driving or churn-reducing title. All of this information can help you make more informed content or acquisition decisions.
