Are you an entertainment executive seeking to make data-driven content decisions? Do you want to know how demand data can help you with content valuation, acquisition, distribution and programming decisions? Look no further than Parrot Analytics. Our demand data analyses are optimized to extract insights that can help you align your business strategies to audience preferences.
A case study of "Twin Peaks" in France during January 2024 highlights the power of demand data. The show's audience demand was 9.7 times higher than the average show in France over a 30-day period, indicating strong popularity. This show achieved a peak rank of #132 in France, marking a rank increase of 255 spots during January 2024. Demand for "Twin Peaks" has been on the rise in France, with a noticeable 45.9% increase during January. The Parrot Pulse for "Twin Peaks" indicates its global performance is outstanding across all essential dimensions, including audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. This data shows that "Twin Peaks" is highly popular in France, and producers can leverage this information to improve their programming, distribution and acquisition decisions.
Demand data provides insight into the kind of content audiences want most. This kind of information can be useful to producers and financiers when making content-related decisions and assessing the value of a specific show. For instance, the data from "Twin Peaks" indicates that it has above-average demand in most markets and higher demand in some markets than the US, the show's home market. Producers can use this information to prioritize their marketing and distribution efforts in those specific regions.
In addition, by examining the top 10 global markets where "Twin Peaks" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This performance indicates that "Twin Peaks" has wide and enduring appeal across a variety of markets. From this data, SVOD executives may decide to acquire the title for their platform, add it to their library of content, or prioritize the title in their marketing campaigns.
Demand data showcases the audience's response to specific TV shows, revealing which shows resonate well with viewers. Decision-makers can use demand data to assess their market performance against that of their competitors and other popular titles, and make adjustments to their strategies or acquisition plans. Demand data can also be used for long-term assessments of television shows, where data allows decision-makers to assess how well audience demand is being maintained over time.
In conclusion, demand data is a crucial tool in making informed content decisions, acquisition plans, and distribution strategies. Producers, content distributors, talent agencies, TV production companies, and SVOD platforms seeking insights to improve their programming decisions can benefit from demand data analyses. At Parrot Analytics, we employ demand data analysis to identify which TV shows have captivated audiences most. Demand data is an essential tool for content valuation, allowing producers to assess the value of their content, prioritize their marketing efforts, and improve their programming, acquisition, and distribution decisions.
