For content executives, Parrot Analytics' demand data can provide valuable insights into a TV show's performance, as shown by the example "War of the Worlds" in France during February 2024.
Content valuation services like Parrot Analytics help TV executives make more informed decisions on content or acquisition, distribution, or programming strategies based on data-driven analysis. By leveraging demand data, executives can assess a TV series' ability to drive subscriptions, its value as a strategic asset for a streaming platform, or determine ROI.
For instance, Parrot's demand data highlights that "War of the Worlds" was 3.5 times more in-demand than the average show in France over the last 30 days; nevertheless, demand for the show has decreased, falling from 3.9 times the average demand over the past 90 days, which could signal a need to reinvigorate audience interest. As such, executives investing in future seasons of the show in France, especially on OTT or streaming platforms, should consider the recent dip in demand and its impact on their investment.
Furthermore, executives could use demand data to identify other shows that have similar fan bases, say "RuPaul's Drag Race," "Deadliest Catch," "Futurama," and "The Witcher," to aid in content curation for their platform.
Executives can renew or acquire new content rights using demand data and geographic analysis. Based on the show's performance in France, which ranks at the 95.7 percentile in the drama genre, executives could evaluate the content's demand in other markets and identify under-monetized shows, like emerging opportunities in China or Italy.
In terms of global performance across six dimensions, War of the Worlds has an outstanding worldwide audience demand across platforms, and its momentum, which measures the pace of growth, is likewise outstanding, both indicating a unique opportunity for executives to license the show for global viewers. Nevertheless, its franchisability and travelability are worth noting and further exploring to create greater value potential for the show's product, like exploring spin-off channels or marketing it to a wider international audience.
Finally, demand data also enables executives to make smarter programming decisions by highlighting show's seasonal changes, longevity, and overall reach. These insights could also guide pre-release marketing campaigns by optimizing content release strategy or pricing. By analyzing data on historical characterizations leading to the series' popularity, executives can identify specific fanbases and target marketing towards their affinity analysis to build even further momentum.
