As a TV executive looking to make strategic decisions regarding content or acquisitions, demand data can be significantly helpful in measuring the performance of a potential or existing title. The recent data analysis conducted for "Yesterday Wo Utatte" in France in January 2024 can be used to illustrate this.
1. Content Valuation: The Parrot Analytics' content valuation system and its methodology allow you to determine how much to spend on a show or a content library. By analyzing demand data, the dollar value contribution of any title, to any platform, in any region, can be revealed in real-time. The demand data collected for "Yesterday Wo Utatte" in France can be used to provide useful insight on how much the series is worth in the French market and globally. The show's demand levels in different regions can be compared to assess its value in those regions.
2. SVOD expansion: Demand data can also be used to develop acquisition strategies. For example, from the data, we found that in China, "Yesterday Wo Utatte" has an outstanding 3.2x demand, indicating significant popularity in that market. This data can help executives in charge of global expansion to focus more on that region.
3. Programming decisions: Since "Yesterday Wo Utatte" performs better than the average title in the romance genre, executives looking to commission a new romance series can make more informed programming decisions by analyzing the data. The show’s audience preferences can also be analyzed to determine what works for the audience.
4. Audience engagement: By looking into the data for "Yesterday Wo Utatte", we found that demand for the series has been increasing recently. The momentum of the show's growth is reasonably good, along with a positive level of longevity, indicating a sustained level of audience engagement.
5. Acquisition decisions: Since the show's demand levels reduced by 34.4% in France during January 2024, this information can be used to decide if the show is still a viable acquisition for a streaming platform in France.
Demand data analysis provides answers to various critical questions, such as ratings comparison, market average popularity, trending analysis, global regions where the show is more in-demand, etc., making it essential to use it in decision making. It is no wonder that industry players who have embraced demand data are seeing significant results.
