As an entertainment executive, understanding audience demand is crucial to making informed content decisions. Parrot Analytics is a platform that provides global content demand data for decision-makers like you. This data can help you with content valuation, acquisition, distribution, and programming decisions. As an example, let us take the instance of "Zone Interdite," a French show with 2.9 times the audience demand of an average show in France over the last 30 days. Here is how you can use this demand data to make informed content decisions.
Content Valuation: If you are considering acquiring "Zone Interdite," you can use Parrot Analytics' independently measured Parrot Pulse to evaluate its performance across all platforms. The Parrot Pulse reveals the worldwide audience demand across six dimensions, including travelability, longevity, momentum, franchisability, and reach. In the case of "Zone Interdite," its travelability, franchisability, and momentum are poor. But longevity and reach are okay. You can use this data to determine how much to pay for the show and how to monetize it better.
Acquisition and Distribution: You can use the demand data to compare "Zone Interdite's" performance with other similar shows in the genre. For instance, you can see that "Zone Interdite" ranks at the 98.5th percentile in the documentary genre in France, meaning it has higher demand than 98.5% of all documentary titles in France. You can also use this data to evaluate the show's global performance, its appeal in different markets, and which platforms would be best suited to distribute "Zone Interdite."
Programming: Demand data can help you curate your content library, schedule shows, and identify audience preferences. For instance, examining the top 10 global markets where "Zone Interdite" is most in-demand over the last 30 days reveals some interesting insights: France is the show's number one market globally, followed by Luxembourg. This data shows that these markets could be good targets for promoting and distributing the show's content. Additionally, examining the demand trend of "Zone Interdite" indicates that its demand decreased in December by 53.9%. You may therefore need to evaluate the programming strategy and make adjustments to the scheduling of the show's episodes or seasons to attract more audience engagement.
Content Decisions: Finally, demand data can inform production decisions such as which elements of existing content fans like the most, what types of content exhibit opportunities to acquire or produce. It can also inform strategic decisions such as which talent and brands to partner with and what type of marketing campaign to run. You can use the data to assess "Zone Interdite's" capacity to drive subscriptions, mitigate churn, and how it compares with other titles available on the market.
In conclusion, demand data is essential to help entertainment executives make informed decisions about content acquisition and distribution, programming, and content creation. As a Parrot Analytics user, you can access demand data to evaluate the performance of your content in the global market, identify opportunities, and make strategic decisions that drive value.
