As a TV executive, there are many decisions to make when considering greenlighting, acquiring, or distributing content. One of the most important considerations is audience demand, which can be measured by platforms such as Parrot Analytics. For instance, let's look at "Adventure Time" as an example of how demand data can provide insights to inform strategic decision-making.
Firstly, audience demand answers questions like "How popular is my show relative to the market average? How popular is my show in a particular market or globally? Where in the world is my show in-demand?" In the case of "Adventure Time," we know that it has 11.8 times the audience demand of the average show in Ireland over the last 30 days. This is an outstanding figure, and only 2.7% of all TV shows have this level of demand. Moreover, the show's demand in Ireland has been increasing recently, highlighting a potential upward trend.
Further, in terms of content valuation, "Adventure Time" is an exceptionally valuable show for its wide appeal and travelability. Its demand is in the 99.8th percentile in the animation genre, which means it has higher demand than 99.8% of all animation titles in Ireland. "Adventure Time" also outperforms the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. Its franchisability (spin-off potential) is outstanding, indicating additional value for studios or content distributors that have distribution rights for the show.
Understanding audience demand can also reveal valuable insights into the show's audience, identified through their taste clusters, genre preferences, and complementary content. Executives can leverage this data to drive strategic content decisions that cater to a broad audience and ensure increased engagement.
By examining the top 10 markets where the show is most in-demand over the past 30 days, executives can also establish a geographical strategy: targeting audiences across markets and increasing content distribution accordingly. Additionally, understanding the show's demand by region can inform optimal pricing and release strategy.
Finally, momentum, longevity, and reach dimensions are other factors that executives can evaluate for a show's performance, including how effective the marketing campaign for the series is and whether the show is part of a cultural zeitgeist. In evaluating "Adventure Time," we know that the show has exceptional performance in these dimensions, indicating that it has the potential to retain audiences and appeal to new subscribers using the platform.
Therefore, leveraging audience demand data can offer executives a valuable tool for making more informed content, acquisition, distribution, or programming decisions. By measuring a show's demand data and leveraging insights garnered from this data, executives can make data-driven decisions and maximize the economic value of content.
