As an executive, any time you are making important decisions regarding content acquisition, programming, or distribution, it's essential to have detailed insight into the content you are considering. At Parrot Analytics, we provide a solution to help you achieve that in the form of demand data. We track the global audience demand of a show and guide you in making more informed content decisions, ultimately helping you navigate making better-informed acquisition or distribution decisions.
For instance, let's consider the case of "Sesame Street" in Ireland. Demand data reveals that the show achieved outstanding global demand across platforms. In Ireland, "Sesame Street" has 15.5 times the audience demand of the average show, and only a small percentage of all TV shows have this level of demand, indicating that "Sesame Street" is a valuable asset to any platform or distributor who wants to create value. Compared to its demand over the previous 90 days, demand for the show has been increasing recently, underlining its growing popularity.
Demand data can help executives to make informed content valuation decisions. By tracking and quantifying demand data, you can easily estimate the baseline value of a title, estimate cannibalization of audiences if a title is available on multiple services, and calculate the return on investment a specific title will bring to any platform. Additionally, using demand data, you can assess a TV series' capability of driving subscriptions and assistance in mitigating churn.
Demand data also informs scalable concept testing by helping you to understand the most popular elements of existing content like "Sesame Street."
Parrot Analytics' platform-specific marginal revenue contribution provides insight into how a title drives engagement across the rest of the catalog. Moreover, by tracking the global popularity of a show in various regions, you can tell which genres or titles are most popular and whether content appeals to a vast audience or is appealing to a smaller dedicated demographic.
" Sesame Street" provides an example of a show that has a strong fanbase and impressive international demand. For instance, the show outperforms the demand of the average TV show in all of its top 10 global markets, indicating that the show has a broad international appeal. By tracking demand data, executives can understand the top 10 global markets where any given content tracks at its best.
In summary, demand data is a crucial tool in the content industry. By utilizing Parrot Analytics' demand data, entertainment executives can make more informed decisions regarding content acquisition, distribution, and programming. Demand data provides insight into a range of metrics, including content valuation, franchise potential, optimal release strategy and pricing, discovery & recommendations, and much more. Furthermore, Parrot Analytics is committed to helping executives from various sectors, such as studios, SVOD platforms, and TV production companies, make strategic content decisions and unlock value through the power of global content demand and supply.
