Are you an entertainment executive looking for actionable insights to inform your content decisions, acquisition, distribution or programming decisions? Let's use "Star Trek: Strange New Worlds" in July 2023 in Ireland as an example of how you can use demand data to make informed decisions.
First, let's look at content valuation. One of the questions you may be asking is, "How much is my series worth?" Demand data can help answer this question. Using Parrot Analytics' content valuation system based on demand data, we can reveal the dollar value contribution of "Star Trek: Strange New Worlds" to any platform in any region. With 16.9 times the audience demand of the average show in Ireland, demand for "Star Trek: Strange New Worlds" is outstanding. This indicates that the show has high value to any platform seeking to acquire or distribute it in Ireland.
Another key consideration is identifying the potential opportunity markets for content distribution. Demand data can help uncover under-monetized titles and identify new opportunity markets for content distribution. By examining the top 10 global markets where "Star Trek: Strange New Worlds" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This insight could inform your distribution or acoustic decision-making.
Demand data can help also help identify what type of content has the opportunity to acquire or produce, allowing you to make informed decisions about your programming slate. In this case, we can see that fans of "Star Trek: Strange New Worlds" also like "Star Trek: Picard", "Foundation", "Silo", "The Blacklist", "The Mandalorian", "Star Trek: Discovery", "The Witcher", "The Walking Dead: Dead City" and "Tom Clancy's Jack Ryan". This insight could be used when making decisions about what types of content to acquire or produce and what will potentially resonate with your audience.
Another question you might have is, "What is the best release strategy for my content?" Examining demand data for "Star Trek: Strange New Worlds", we can see that demand spiked in late July 2023 in Ireland. This could indicate that a specific release strategy—such as promoting the show or running special events—could be effective in driving audience engagement.
Additionally, you may be wondering about demand's role in subscriber acquisition and retention. Using demand data, you can identify which titles to buy if you want to grow your audience or keep your current audience happy. As "Star Trek: Strange New Worlds" has high demand in Ireland, it could be a valuable asset for any platform looking to acquire new subscribers or retain existing ones.
In conclusion, demand data is a powerful tool that entertainment executives can use to make more informed decisions about content valuation, acquisition, distribution, programming, subscriber acquisition, and subscriber retention. Using the example of "Star Trek: Strange New Worlds" in July 2023 in Ireland, we have seen how demand data can provide valuable insights that inform strategic decision-making. By leveraging demand data, entertainment executives can launch successful productions, acquire and distribute high-value content, and build their audiences in a sustainable and data-driven way.
