As a TV executive, you can use Parrot Analytics' demand data to make more informed content, acquisition, distribution, and programming decisions. Let us consider the case study of "Aranyak" to understand how you can leverage Parrot Analytics' demand data to make strategic decisions and content valuation.
Content Valuation:
Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. "Aranyak" has good demand in India and has been increasing recently. It ranks above 98.3% of all mystery titles in India in February. You can use the demand data to determine how much to spend on content and the return on investment (ROI) a specific title will bring to any given platform. You can also assess the show's ability to drive subscriptions and mitigate churn.
Market and Genre Analysis:
You can use demand data to analyze the global performance of "Aranyak" across six dimensions: Audience demand, travelability, longevity, momentum, franchisability, and reach. This analysis indicates that "Aranyak" has good audience demand across all platforms worldwide and has performed well over time. The show's momentum is good, and it has a decent reach. You can use this data to decide which markets and genres to target, and to benchmark the show against other titles available on the market.
Audience Insights:
Parrot Analytics' demand data can provide valuable insights into audience preferences and content discovery. By examining the top 10 countries where "Aranyak" has the highest demand, you can determine which markets to target for distribution of the content. In this case, the show has good demand in India and okay demand in other countries like Bangladesh, Pakistan, China, Romania, Italy, Hong Kong SAR China, and the UK. You can also identify audiences that are interested in "Aranyak" and other similar titles to create targeted marketing campaigns and make recommendations to viewers.
Content Strategy:
By analyzing the demand data for "Aranyak," you can make informed content decisions. For instance, you can acquire or produce content that exhibits opportunities for growth, and you can optimize your marketing campaign ahead of the premiere. You can also use demand data to identify which titles to buy to retain current audiences and acquire new subscribers for the platform. Additionally, this data allows you to make programming decisions that are tailored to audience preferences.
Content Optimization:
By examining the demand data for "Aranyak," you can optimize the show's release strategy and pricing. You can also use the data to uncover under-monetized titles. Furthermore, Parrot Analytics' demand data enables scalable concept testing, allowing you to determine which elements of existing content audiences like the most, and how upcoming productions can be optimized for success.
In conclusion, as a TV executive, you can leverage Parrot Analytics' demand data to make strategic decisions related to content, acquisition, distribution, and programming. By analyzing demand data for titles like "Aranyak," you can make informed decisions, optimize content and marketing strategies, and understand audience preferences to retain current audiences and acquire new subscribers. Ultimately, the use of demand data enables content valuation to maximize ROI.
