As an entertainment executive, the demand data for "Beyhadh" in India during December 2023 can provide you with insights that can help make informed content decisions. One crucial aspect of demand data is its ability to inform content valuation. Using Parrot Analytics content valuation system, we can determine the dollar value contribution of any title, to any platform in any region. This system can reveal the value of "Beyhadh" in India, which can help assess the show's worth to any platform, studio, or content distributor in the country.
The demand data for "Beyhadh" during December 2023 in India indicates that this show had an exceptional demand. With 11.5 times the audience demand of the average show in India over the last 30 days, it clearly demonstrates that the show has specific elements that the Indian audience resonated with. Knowing which specific elements of the show drove its popularity can help in content decision-making in the future. Additionally, as only 2.7% of all TV shows have this level of demand, "Beyhadh" is a strategic asset for any streaming platform that seeks to attract more viewers. Conversely, since demand for this show has been decreasing recently, you can expect the show's value to decrease as well.
Understanding the show's demand across different dimensions is also critical in content decision-making. "Beyhadh" ranks at the 99.7th percentile in the romance genre, indicating that it has higher demand than 99.7% of all romance titles in India. This means that the show is ideally suited for Indian viewers who consume romance content, thereby providing valuable insight for acquisition decisions. Similarly, the demand spike in mid-December 2023 may provide insights into why it occurred and help determine the optimal release strategy for future content.
Examining the show's Parrot Pulse can provide further insight. "Beyhadh" achieved an outstanding demand across all platforms worldwide, indicating the show has global appeal, but also demonstrating that it could do well in international markets. Its travelability was good, indicating that the show has the potential to appeal to international audiences. Its momentum was outstanding, indicating that the show's pace of growth is fast. This could fuel into any potential discussion about spin-offs or franchises (franchisability). Finally, the show's reach was good, indicating that there is a sizeable audience for the show.
It is also crucial to examine how the show has performed historically to get a broader perspective. Comparing the performance of "Beyhadh" on a yearly basis vs. the last 30 days indicates that the show has decreased in popularity. This point should be vital for OTT and SVOD platforms or TV series financing companies that want to license the show, and for studios that are considering creating a spin-off or franchise.
Overall, the demand data for "Beyhadh" can provide valuable insights for entertainment executives such as TV series financing companies, studios, and content distributors who are looking to acquire content, content investments, programming decisions, or distribution decisions. By using Parrot Analytics content valuation system, executives can calculate the ROI for a specific title, assess its ability to drive subscriptions and mitigate churn, and determine how much content is worth in the Indian market.
