As an entertainment executive, understanding audience demand is critical to making informed content decisions. The case of "Bichikids" in India in February 2024 illustrates how demand data can help executives make more effective programming decisions.
Firstly, measuring the demand for a series is essential to determining its value. Parrot Analytics' content valuation system can use such demand data to calculate a show's dollar value contribution to any platform in any region. Thus, executives can determine how much a series is worth and identify its ability to drive subscriptions or reduce churn.
Secondly, demand data allows executives to make more informed decisions regarding content acquisition. With Bichikids having demand 9.3 times the audience demand of the average show in India, it is performing exceptionally well. Executives can identify whether acquiring a title will complement an existing content library and assess how it will perform in a given market.
Thirdly, audience demand data informs distribution decisions. By examining the top 10 global markets where "Bichikids" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Taking into account a show's travelability and its reach, executives can decide which countries to target for distribution.
Additionally, demand data informs executives of the show's momentum, the pace of growth, over time. Also, it can uncover under-monetized titles, identify local whitespaces, and quantifies taste clusters. Taste clusters can reveal what audiences like about existing content, helping executives optimize upcoming productions for success.
Finally, demand data informs all pre-release marketing campaigns. Considering Bichikids' outstanding audience demand across all platforms, executives can adopt the right release strategy for this show. It can help identify which marketing campaign has been most effective in drawing attention to a new show's premiere.
In summary, demand data has great utility to executives in the entertainment industry, helping them to make more informed content decisions. Bichikids' outstanding audience demand in India illustrates the power of this data in guiding executives' content decisions across a range of metrics, including content valuation, content acquisition, distribution strategy, programming, and marketing decisions.
