If you work in the entertainment industry, you already know that it is challenging to make informed decisions based on data. One way to overcome this obstacle is by using demand data to assess the popularity of any given show. Take, for instance, the Indian reality show "Bigg Boss Telugu." Using data from the last 30 days, our Parrot Analytics team revealed some insightful details that can help make better content decisions.
Firstly, based on demand data, the show has been steadily gaining popularity in India over the last 90 days and has exceptional demand compared to other reality shows in India. It ranks at the 99.9th percentile in the reality genre in October, indicating extremely high demand. It dropped in rank by 5 spots during October in India, but it still boasts the 36th spot, which is an excellent ranking.
Secondly, examining the show's demand data across a rolling year basis vs the last 30 days reveals some significant insights. Although the show's peak was 15.1 times the average over the entire year, it peaked at 15.5 times the average in the last 30 days. This is a 3.0% increase, indicating increased popularity.
Thirdly, examining the top 10 global markets where "Bigg Boss Telugu" is most in-demand highlights the show's exceptional demand in India, where it achieved outstanding audience demand of 4.0x. It also outperforms the demand of the average TV show (1x) in each of these markets, except the United States and Australia.
So how can you use this demand data for making better content decisions? Here are some potential uses:
- Programming decisions: Demand data can provide insights into what genre is popular in a specific region or country, allowing you to decide whether to produce more reality shows and focus on the Indian market.
- Acquisition decisions: You can use demand data to track the popularity of existing shows or to evaluate potential acquisitions, like acquiring spinoff rights for "Bigg Boss Telugu."
- Distribution decisions: Knowing the show's performance across different markets may help you better understand which platforms are best suited for distribution.
- Content valuation: Using the demand data, you can estimate the dollar value contribution of a show, analyze its ROI, and assess it as a strategic asset for a streaming platform.
Demand data provides detailed insights that can help entertainment executives make better content, acquisition, distribution, and programming decisions that account for audience preferences and popularity in specific regions and countries. Based on data insights, "Bigg Boss Telugu" is a popular reality TV show in India, Kuwait, and globally. Such insights can be used to make decisions about the genre's popularity, insights for potential partnerships, franchise, spin-off creation, marketing or promotion strategies, and so much more.
