As a TV executive working for any of the above-listed companies, understanding how demand data can be used to make informed content, acquisition, distribution, and programming decisions is crucial. This is where Parrot Analytics comes in to provide our content valuation system that is based on global content demand and supply.
Using the example of "Crime Patrol Dial 100" for the month of December 2023 in India, let's explore how demand data can be used to make more informed content decisions.
Firstly, it's noteworthy that the show has outstanding audience demand in India, with demand 13.5 times higher than the average show over the last 30 days. This show has significantly higher demand than 99.9% of all reality titles in India.
Using this insight, an OTT platform or SVOD platform that has not yet acquired the streaming rights for "Crime Patrol Dial 100" could consider bidding for it to attract a larger audience and drive subscription growth. A TV production company could use this data to optimize the content they produce. Crime-based dramas are popular, so a similar show may be developed based on the audience preference as depicted in the demand data.
Additionally, the global performance of "Crime Patrol Dial 100" can be measured using Parrot Pulse across various dimensions such as travelability, longevity, momentum, franchisability, and reach, which can help TV executives to determine which shows have strong global appeal and potential for spin-offs.
Moreover, with data showing demand for the show decreasing in India by 3.3% for that month and spiking in late December, OTT platforms can plan their content release for "Crime Patrol Dial 100" to coincide with the surge in demand, thereby maximizing viewer engagement.
Finally, mapping the show's top 10 global markets using audience demand data can enable TV executives to target the right audience for their content, develop the right marketing strategy, and determine the best pricing strategy for the content.
In conclusion, Parrot Analytics demand data can help TV executives make more informed decisions by providing insights into the performance of TV shows and movies across various markets. By understanding how demand data can be used for content valuation, TV executives can develop strategies to grow their viewer base, increase audience engagement, and optimize content production, acquisition, and distribution.
