As an entertainment executive, you can use demand data to make more informed decisions on content acquisition, distribution, and programming. Let's take "Dance India Dance" as an example of how to use demand data to make strategic decisions around a TV series.
Firstly, demand data can assist you in content valuation. With 2.7 times the audience demand of the average TV show in India over the past 30 days, "Dance India Dance" has good demand. By using demand data, you can measure the value of a title to any platform in any region. You can also find the dollar value contribution of any title to any platform in any region. Therefore, demand data can tell you how much a particular show is worth and reveal how much of its value is being driven by a specific star. Assessing the value of a show can help you determine how much to spend on content and which titles should be considered strategic assets for a particular streaming platform.
Secondly, demand data can help with subscriber acquisition and retention. If you are a streaming platform executive, you can use demand data to determine which titles you should buy to attract new subscribers and keep your current audience happy. Examining the demand of different shows can help you identify opportunities for content acquisitions and vice versa.
Thirdly, using demand data to shape your content strategy can help optimize release strategy and pricing. Knowing which genres are resonating with the current audience can help you make informed decisions around a particular show's release, while understanding the demand can help you price the content accordingly.
Fourthly, demand data can be used to help determine which platforms you should target for distribution of your content and which TV shows will help to acquire or retain subscribers.
Lastly, using demand data can reveal valuable insights into the performance of a show across different dimensions, including its travelability, longevity, momentum, franchisability, and reach. In the case of "Dance India Dance," for instance, the show has good worldwide audience demand, excellent longevity, relatively slow growth momentum, okay franchisability, and okay reach.
In conclusion, using demand data analytics can help you make informed content decisions as an entertainment executive. By leveraging demand data, you can discover new opportunities for content acquisitions, find new market areas for content distribution, optimize your release strategy, audience targeting, acquire and retain subscribers, maximize profits, and stay ahead of your competitors.
