As an entertainment executive, demand data can provide valuable insights to inform content, acquisition, distribution, and programming decisions for any platform, studio, or network. In this case, let's examine how analyzing demand data for "El Payaso Plim Plim: Un Héroe Del Corazón" in India for the month of January 2024 can help us make more informed decisions.
One key advantage of demand data is that it can inform content valuation. By analyzing the demand for "El Payaso Plim Plim: Un Héroe Del Corazón" in India, we can see that this show has achieved 12.0 times the audience demand of the average show in India over the last 30 days and ranks at the 99.7th percentile in the comedy genre. Using Parrot Analytics' content valuation system powered by global content demand and supply, we can calculate the dollar value contribution of this title to any platform in India. This means that a platform that acquires "El Payaso Plim Plim: Un Héroe Del Corazón" could estimate its potential revenue contribution based on its demand in India.
Demand data can also help us make more informed acquisition decisions. In this case, we can see that "El Payaso Plim Plim: Un Héroe Del Corazón" has higher demand in its home market, Argentina, and the show achieved outstanding audience demand of 15.2x in that market. As a result, any platform or network looking to acquire this show should consider this market as a key target to maximize its global appeal. Additionally, analyzing demand across the top 10 global markets where "El Payaso Plim Plim: Un Héroe Del Corazón" is most in-demand over the last 30 days can also help inform acquisition decisions. For example, this show outperforms the demand of the average TV show in each of these markets, indicating that it has global appeal.
Distribution decisions can also benefit from demand data analysis. By examining the demand for "El Payaso Plim Plim: Un Héroe Del Corazón" in India over time, we can see that demand increased in late January 2024 and that this show has outstanding travelability and franchisability. This means that the show has high potential for international distribution and spin-off potential, respectively. Additionally, analyzing demand in different regions can help inform distribution decisions and optimize the release strategy and pricing, which can help maximize content exposure and revenue.
Programming decisions can also benefit from demand data analysis. In this case, we can see that demand for "El Payaso Plim Plim: Un Héroe Del Corazón" has been increasing recently in India. This could inform programming decisions to prioritize this show's promotion, scheduling, and marketing on the platform to capitalize on its growing popularity. Additionally, examining the show's momentum and longevity can inform programming decisions concerning content acquisition or investment to increase engagement and retain customers.
In conclusion, demand data analysis can provide entertainment executives with valuable insights to make more informed content, acquisition, distribution, and programming decisions. Analyzing demand for "El Payaso Plim Plim: Un Héroe Del Corazón" in India in January 2024 is just one example of how demand data can identify content with high global appeal, assist with estimating content valuation, and help optimize distribution and programming strategies.
