As an entertainment executive, you can gain valuable insights into the value and demand for a TV series like "Inside Edition" by analyzing audience demand data. Let's examine some of the key questions and how demand data can be used to make more informed content, acquisition, distribution, or programming decisions.
Content Valuation:
One of the most pressing concerns for executives is the financial value of a series. Demand data is essential to determine the value of a show like "Inside Edition," which has outstanding demand in India, at 8.1 times the average show. By applying Parrot Analytics content valuation system based on demand data, you can estimate the dollar value contribution of any title to a specific platform or region. It allows you to analyze platform-specific marginal revenue contribution, assess abilities to drive subscriptions and mitigate churn, quantify ROI, and estimate cannibalization of audiences if titles are available on various services.
Programming and Acquisition Decisions:
Audience demand data can help you decide which content is popular among viewers and determine the type of shows to acquire or produce. By examining the top 10 global markets where "Inside Edition" is most in-demand over the last 30 days, we find that it outperforms the average TV show demand in each of these markets: The United States, Canada, Ireland, New Zealand, United Kingdom, Australia, Norway, Denmark, and Sweden. Such data enables you to make strategic programming and acquisition decisions based on the content that best fits with the audiences in your target markets.
Distribution Decisions:
By using demand data, you can gain insight into where your show is popular and devise international distribution strategies based on its marketability to different global markets. In the case of "Inside Edition," it has higher demand in its country of origin, the United States, compared to India, where it has a demand rate of 44% of its demand in the U.S. However, in other markets like Canada, Ireland, New Zealand, etc., the show has outstanding demand, which can help you decide where to focus your distribution efforts.
Programming Decisions:
By analyzing trends in audience demand data, you can make more informed programming decisions. For example, despite the recent decline in demand for "Inside Edition" in India, the show has been increasing in demand recently by 27.8%, and its demand spiked in late October 2023. Such insights can help you make informed decisions about when to air your show and promotional campaigns to increase demand.
Franchisability and Travelability:
Demand data helps measure a show's potential to become a franchise or spin-off. In the case of "Inside Edition," it has good franchisability (spin-off potential) and good travelability (the ability to expand into international markets). The show has maintained exceptional longevity with exceptional momentum, indicating its continued relevance and ability to capture audiences' attention in different markets.
In conclusion, demand data from Parrot Analytics helps entertainment executives make more informed content, acquisition, distribution, and programming decisions. By applying content valuation systems, executives can determine a show's financial value, quantify ROI, estimate the dollar value contribution of a title to a specific platform or region, assess its ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences. Additionally, executives can leverage demand data to analyze trends, make informed programming decisions, and develop strategic distribution plans. In the case of "Inside Edition," the outstanding demand for the show demonstrates its potential to become a franchise or spin-off, while its excellent travelability indicates it can expand into foreign markets.
