As entertainment executives, you are constantly looking for ways to make informed content and programming decisions that will resonate with your audiences and help you meet your business goals. Demand data is a critical tool in this effort, as it provides insights that are not available through more traditional methods.
Taking the example of "Killing It" in India during February 2024, we can see how demand data can be used to help you make decisions relating to content valuation, acquisition, distribution, and programming.
Firstly, demand data can help you understand the value of a particular title. By using Parrot Analytics' content valuation system, which is based on global content demand and supply, you can calculate the dollar value contribution of any title to any platform in any region. By leveraging demand data, you can understand how much your content is worth and how it is performing relative to other titles.
In this case, "Killing It" had demand of 1.9 times the average show in India over the last 30 days, indicating good audience demand. Additionally, the show achieved the peak rank of #458 in India and moved up in its rank by 3469 spots during February in India. This suggests that the show has garnered significant interest from audiences in India.
Secondly, demand data can help you make informed acquisition decisions. By understanding the audience demand for a show, you can identify which titles are likely to resonate with your viewers and help you achieve your business goals. In particular, you can use demand data to estimate the return on investment a specific title will bring for any given platform.
In the case of "Killing It," the audience demand for the show increased by 180.2% during February 2024 in India, signaling that this is likely a show worth acquiring. Additionally, the show outperformed the average TV show (1x) in each of the top 10 global markets, including the United States and Switzerland. This suggests the show is enjoying global popularity and may be a valuable asset for any platform or network looking to acquire it.
Thirdly, demand data can help you make decisions about distribution and programming. By understanding trends in audience demand, you can identify which titles are likely to attract or retain subscribers and help you optimize your distribution strategy. For example, in the case of "Killing It," the show has enjoyed significant momentum in its audience demand, indicating that it may be a valuable addition to your platform or network.
Finally, demand data can help you make informed decisions about marketing and audience engagement. By understanding which titles are resonating with your audience, you can tailor your marketing campaigns to optimize audience engagement and retention. By leveraging demand data, you can identify opportunities for cross-promotion between different titles and maximize your return on investment for marketing spend.
In conclusion, demand data is a critical tool for entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. By leveraging global content demand data, you can gain a deep understanding of your audience and make strategic decisions that will help you achieve your business goals.
