As an entertainment executive, utilizing demand data provided by Parrot Analytics can significantly impact your content evaluation, acquisition, distribution, and programming decisions. For example, let's analyze "Kohrra" and how its demand data can be used to make more informed decisions.
Firstly, demand data can help in content valuation and determining how much to spend on content. Using audience demand data, Parrot Analytics content valuation system can reveal the dollar value contribution of any title to any platform in any region. For "Kohrra," which has 11.9 times the audience demand of the average show in India, its value is outstanding and only 2.7% of all TV shows have this level of demand in India. Compared to its demand of 13.5 times the average over the last 90 days, the demand for this show has been decreasing recently, which should be taken into consideration.
Knowing the audience demand for "Kohrra" can also inform content acquisition decisions, as well as which titles should be acquired to retain and grow subscribers, as demand data shows what types of content exhibit opportunities to acquire or produce. Also, understanding its franchisability can help further monetize the IP for this show through spin-offs or franchises.
Additionally, demand data can inform distribution decisions, including selecting platforms to distribute content, based on where the show's worldwide audience demand is outstanding versus being okay, as is the case with "Kohrra." It can also help determine the best release strategy for the show, based on which market the demand is established.
Programming decisions can also benefit from demand data as it guides where to focus on optimizing marketing campaigns based on audience demand, including how it compares against other shows, its momentum, and overall cultural zeitgeist. It can also identify which elements of existing content fans like the most, informing the optimal way to optimize upcoming productions for success.
In summary, audience demand data is a powerful tool for entertainment executives, and Parrot Analytics' system makes it possible to gauge the value of content, determine which content to acquire, retain or grow audiences, optimize marketing campaigns, and explore potential new markets, among other applications. Therefore, having access to data-driven insights like those provided by Parrot Analytics is invaluable for making informed decisions in the hypercompetitive entertainment industry.
